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How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

11 Essential Digital Marketing Lessons For D2C eCommerce Businesses

Amber Rhodes
Last Updated April 26, 2021

Growing eCommerce brands takes a lot of work. We know because we’ve done it...a LOT.

Our team has put in a ton of time and (if we’re being honest) trial & error into figuring out what hits and what misses for growing eCommerce stores.

The EmberTribe website is a treasure trove of action tips and expert knowledge, but we wanted to make things a little easier for eCommerce brands with seeking out the most important need-to-knows when it comes to digital marketing.

In this post, you’ll find 11 essential tutorials, lessons, and insights that every eCommerce business needs to know.


1. How to Boost Match Rate For Facebook Custom Audiences

Custom audiences are one of the most powerful features of Facebook advertising. Being able to target a list of customers or leads opens up a world of opportunity for marketers.

We’ve used custom audience targeting to drive millions in revenue for our clients...but did you know that you can help Facebook go to work even harder for you? 

2. How to Test & Refine Your Facebook Ad Campaigns

If you've run an ad campaign you know the hard part isn't launching - it's running them profitably over time.

But it's hard to know where to start and what to focus on first. Ever feel that paralysis of analysis? We'll walk you through a simple system that we use to test and optimize our campaigns over the long-term.

3. Launch Ads That Win Over Your Competitors' Customers

There are many ways to get new leads, clients, etc but one of the best ways that we've found is by doing a little research on your competitors' unhappy customers. Understanding their frustrations can help you create effective ad copy!

4. How We Grew Luxury eCommerce Brands (Despite a Global Pandemic)

Let’s face it, it’s a tough time to be running an eCommerce business. With an uncertain economy, fewer people have the disposable income to buy luxury items (aka a “want, not a need” item). And yet, here at EmberTribe we’ve seen five of our luxury brand clients selling at good rates with high ROAS.

5. 6 Audiences You Need for eCommerce

If you’re not already using them, Facebook ads are good for eCommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.

6. The Abandoned Cart: How to Convert Customers Who Ghost

Find out: why abandoned carts are the pits; common causes for cart abandonment; and, ways to reduce cart abandonment and increase completed purchases

7. 23 Shopify Apps Your Store Should Consider Using

With over 1200 apps to choose from – many of which you’d need to pay for, right of the gate – and no reliable way to test them, enterprising Shopify store owners can quickly find themselves overwhelmed and underwater

👋 This is exactly what we’re here for! With decades of combined experience across hundreds of Shopify stores of every possible size and type, we’ve narrowed down the list of must-have apps to 23.

8. Comparing Shopify vs. Competitors WooCommerce and BigCommerce

Three of the most trusted eCommerce platforms in the game right now are Shopify and competitors BigCommerce and WooCommerce. If you’re trying to decide if one of these three platforms is right for you, we’ve put together some insights to help make your decision easier.

9. 10 Scary Marketing Mistakes eCommerce Businesses Make in Q4

This post is part cautionary tale and part kick-in-the-gourd for eCommerce businesses still trying to hide from the holiday season just around the corner. Let’s break down some marketing mistakes many eCommerce businesses are making right now, and how you can escape their same fate.

10. 95% of Your Site Visitors Won't Return: Here's How To Fix It

You've worked so hard to drive traffic to your site. Furiously writing content, hustling on social media and even paying for visitors.

But that hard work is wasted when users visit your site, don't convert, then leave and never come back. Most marketers make the mistake of treating their visitors as a "disposable audience"...don't make that same mistake.

11. Your A/B Tests Are Probably Worthless (Without This Key Step)

We like wrapping up big marketing strategies in bite-sized videos that pack a punch. This latest tip is hot: We’ve got a few surprisingly simple tools to do great audience research instead of wasting time and money on guesswork A/B testing finding the same information.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

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