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FEATURED RESOURCE: Use this template to plan and track your Facebook ads as you test winning campaigns and optimizations!
Let’s dig into the example from this episode of TribeTalk.
EmberTribe growth specialist, Molly, has been working with a long-time client that sells pain management accessories for infants and toddlers. For the most part, her research led her to target typical “mommy brands” like Graco or Johnson & Johnson.
To expand her reach and optimize performance, Molly decided to A/B test her audiences within the same vertical based on the hypothesis that she could reach audiences who typically shop on the higher of the baby niche. This meant testing usual targeting with the typical “mommy brands” and more expensive, niche baby-centric brands.
She found that shoppers who gravitated towards luxury baby brands not only had high purchase intent, but they also spent more than other audiences.
More items purchased = higher AOV = improved ROAS. That’s a win, baby!
The takeaway from this example is to always 👏 keep 👏 testing 👏.
You might think you know your target audience better than the back of your hand—in fact, there’s always something new to learn, new angles to try, and new profit to be made.
If you're ready to start testing and optimizing your ads for better conversions, schedule a discovery call with one of our growth experts.