Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Getting to Know Your Leads Through Progressive Profiling

Last Updated April 27, 2021

Would you believe us if we told you that acquiring new leads and nurturing existing leads can be made simpler? Well, we’ve got news for you 🗞️.

You can gather information about your target market’s needs, goals, and interests directly from them. Skip the guesswork and get down to the nitty gritty details!

Telemarketer survey

You’ve probably done this before as a brand or might have encountered it yourself. This is what us marketers call progressive profiling.

Progressive profiling is as easy as asking potential and existing customers simple questions about themselves. Later on you can enhance these opt-in questions to gather the information you really need to optimize your campaigns. Some examples of common progressive profiling questions include:

  • What’s your name? 
  • What’s your email address? 
  • What’s your contact number?

🚗 Drive better qualified leads with these strategies. →

Progressive Profiling Defined

Progressive profiling is a digital marketing strategy that lets you get into the minds of your customers and find out what you need to do to serve them better. The progressive profiling process focuses on building trust between your brand and your customers by making them feel comfortable enough to give you information about themselves, such as their interests, likes, and dislikes over a specified period.

It’s an excellent lead generation strategy for gathering relevant data in small bits if you don’t know much about your customers — from your customers directly — without scaring them off. You should start by asking simple questions, and then strategically request more information at intervals throughout your customer’s journey.

Why use this digital marketing strategy?

As your customer’s interaction with your brand continues and builds greater trust, you can then ask more questions. This will not only help you generate leads but will also help you in better understanding where your customer is in their buyer's journey, especially for returning customers.

What’s in it for you? Understanding how your customers use and think about your product will provide valuable insights for your brand, your product, and your marketing strategies.

Brand new information

Examples of progressive profiling

Azure Active Directory

Progressive profiling example


Pinterest progressive profiling

Best practices for your progressive profiling

For progressive profiling to be as effective as can be, you have to remember that you’re building a relationship with your customers, take note of the questions you want to ask, and think about the value you’re offering in exchange for their responses.

Build your progressive profiling program

Before passing the “questioning” to your customers, you should answer the following questions for yourself:

  1. Who should I be asking specifically?
  2. What do I need to know about them?
  3. How will I use the information I get? 
  4. How will I implement the questions?

Set a strategic timeline for your questions

Set up your campaign to follow the buyer’s journey and avoid asking questions on your own timeline. If you ask for too much too soon, you run the risk of ruining your relationship with your customers.

Optimize your campaign

Having more leads means having more data to use for optimization. Use the relevant data to better your customer’s journey and your overall marketing campaigns.

👍 "Steal" customer insights from competitors with information hiding in plain sight. →

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Research

You May Also Like

These Stories on Research