Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

26 of the Best Shopify Apps For Your Store in 2021

Last Updated May 25, 2021


In this post, you'll learn:

Whether it’s a cart recovery system, upsells, a messenger bot, or a review platform, the right Shopify App can drive the conversation, streamline your workload, and boost revenue for your store in little more than a few clicks a week.

From improving conversion rates to bolstering consumer trust, you’d be hard-pressed not to find something a simple app can improve in your store.

But all that convenience comes at a cost. With over 1200 apps to choose from – many of which you’d need to pay for, right out of the gate – and no reliable way to test them, enterprising Shopify store owners can quickly find themselves overwhelmed and underwater

👋 This is exactly what we’re here for!

With decades of combined experience across hundreds of Shopify stores of every possible size and type, we’ve narrowed down the list of must-have apps to 26.

We’ve divvied these apps up into the must-have categories your store should cover, and further broken them down by cost and sophistication – so feel free to choose your own adventure with them at that point.

With this list in hand, you can’t go wrong wading into the Shopify App waters.

Top Shopify Apps You Need for Better Sales

If you’re a digital seller, these are non-negotiable.


Apps for Facebook Catalog Hookup

(Not to be confused with the Facebook Sales Channel)

If you want to advertise your products on Facebook (and you do), your best option is hands-down going to be Flexify.

1. Flexify (Free plan available. Additional charges may apply):

Sure, Shopify has the ability to add Facebook as a sales channel, which allows you to connect your product catalog to an ad account. But that will limit you (and any agency you might want to employ hint hint) in your product set creation and image-cropping options. Flexify’s free plan simplifies this whole process and does it very, very well. Flexify recently introduced its new superfeed which removes the need for pagination and can be used for Google, Pinterest, Snapchat, and Facebook.

Must Have Apps for Google Feed Hookup

(Not to be confused with the Google Sales Channel)

Same deal – if you’re into advertising on Google Shopping (and… you probably are), the Google Shopping Feed is your buddy.

2. Google Shopping Feed ($4.99/month. 21-day free trial.) Additional charges may apply):

Shopify has made an app to try to hook stores’ feeds into Google … but by all accounts (um, including ours), it’s awful. Do yourself a favor, skip the Shopify version and head straight to Google’s purpose-built feed app.

The Revenue Boosters

Repeat after us: Abandoned cart recovery = Revenue recovery


All stores need some sort of email marketing solution, which is how you’re going to at least start recovering these carts. Here are some of our favorite, low-risk options:

Best Apps for Shopify Email Marketing

3. Recart ($29/month. 28-day free trial. Additional charges may apply.) 

Also includes Facebook Messenger Recovery, where we’ve seen messages getting upwards of 70% open rates.

4. ShopSync (Free.)

If you’ve already got MailChimp as your email provider, nab this app for recovery. Mailchimp removed its partnership with Shopify and the only way to sync the platforms is with this app.

5. Klaviyo (Free to install. Additional charges may apply.) 

Robust email platform, works beautifully with equally sophisticated stores, tons of automation options.

Got another email provider in place? See if they have a Shopify app and give it a go. The above are our favorites, but that doesn’t mean an email platform you love won’t perform adequately in its Shopify implementation. We’re just a little more skeptical (and how much do you really love that email provider anyway? 😉).

Shopify Apps for Upsells & Cross-sells

6. OneClickUpsell ($24.99/month. 30-day free trial.)

Although this app can be quite expensive, we’ve seen the OneClickUpsell app pay for itself many times over if set up properly.

7. Product Upsell by Bold Apps (From $9.99/month. 14-day free trial.)

This app is an awesome way to increase your average order value.

8. Persistent Cart (Free.)

With this app, you can keep your users logged into their cart across devices. 

Capturing Visitors Through Exit Intent Pop-ups


Capturing customers intent on leaving with some sort of promotion or discount can bump up store conversion rates, with less than 10 minutes of work.

9. Exit Offers ($9.99/month. 14-day free trial.)

10. Wheelio (From $14.92/month. 7-day free trial.)

11. Privy ( $10/month. 15-day free trial.)

The Conversation Drivers

When you’re good, you’re good. And you want everyone to know it.


The Best Shopify Apps for Reviews

We recommend most eCommerce stores have some sort of reviewing mechanism. They help build trust, build social reactions, and build your bottom line.

12. Product Reviews (Free):

Great for a simple review mechanism where you can manually upload reviews from other platforms, like Amazon.

13. Yotpo Reviews (Free to install. External Charges may apply.):

Perfect for a more complex reviewing mechanism –  it verifies reviews to give customers a sense of trust, outputs them to your marketing on a kind of modified Facebook Dynamic Product Ad system, and more.

14. Growave (Free plan available. 14-day free trial.)

This all-in-one platform helps small- and medium-sized Shopify stores gather reviews, wishlists, loyalty programs, referrals, social login, and UGC to improve sales. 

Live Chat/Messenger Shopify Apps

There are a ton of live chat apps out there and many of them work just fine. Below, however, are a few that we particularly like. Use them to answer questions, bot together some FAQ responses, direct consumers to the appropriate sections of your site or (😱) chat directly to your customers … live.

15. Chatra Live Chat + Facebook (Free plan available)

16. Tidio Live Chat (Free plan available. Additional charges may apply.)

17. Zendesk Support (Free to install. Additional charges may apply.)


The Best Landing Page Apps on Shopify

18. Shogun (From $39/month. 10-day free trial.)

Custom landing page builder. Easy as pie, can fit your store theme almost out of the box.

19. Zipify (From $67/month. 14-day free trial.)

Smarter sales funnels & landing pages for your Shopify store.

20. PageFly Advanced Page Builder (Free plan available.)

Build landing pages, product pages, FAQ, home pages & funnels.

Shopify Apps That Solve Unique Challenges

Every store is unique, with unique challenges. If your special set of circumstances seems to warrant a little something extra, one of these just may hit the spot.



More apps does not equal better store. In fact, more apps can slow your site down, confuse the systems in place, mess with your site formatting and even drive away confused customers (especially on mobile …yikes!). Consider your needs before implementing and monitor your results after 👍

21. SyncTap (Free plan available. 14-day free trial.)

Target highly profitable audiences with your Facebook ads in seconds!

22. Free Shipping Bar by Hextom (Free plan available.)

Top-of-site announcement bar for free shipping or some other sort of promotion (many themes have this as a built-in feature, just by the way. Check yours for it, first!).

23. Back in Stock (From $19/month. 30-day free trial.)

Run out of inventory quickly and often? Capture that audience before they leave the site. A pre-order app can also work well here, but this one is simpler than most.

24. Product Discount by Bold Apps ($19.99/month. 14-day free trial.)

Storewide sales, flash-sales, & scheduled sales with a click. Boom.

25. Recurring Orders & Subscriptions by Bold Apps ($19.99/month. 90-day free trial.) 

For shops with a recurring business model.

26. ShipperHQ (from $50/month. 30-day free trial.):

Create an Amazon-like checkout experience with shipping rates and options that make sense, and convenient delivery options your customers will love. Instantly pull delivery dates from carriers, calculate the most accurate rates possible, set up unique shipping rules and restrictions for any checkout scenario, apply dynamic shipping discounts and promotions, automate LTL freight quoting and box selection for orders, and much more.

👉 Pssst: If you choose to upgrade to the paid version of any of these apps, you’ll need to be logged into your Shopify store as an owner to do so.

If you're ready to level up your Shopify store with less hassle and more help, book a call with us

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Ecommerce

You May Also Like

These Stories on Ecommerce