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We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

How We Grew Luxury eCommerce Brands (Despite a Global Pandemic) - TribeTalk EP 45

Amber Rhodes
Last Updated April 27, 2021


Let’s face it, it’s a tough time to be running an eCommerce business. With an uncertain economy, fewer people have the disposable income to buy luxury items (aka a “want, not a need” item). And yet, here at EmberTribe we’ve seen five of our luxury brand clients selling at good rates with high ROAS.


How did we do it?  Well, if you’re familiar with our agency then you know we don’t believe in tricks or hacks. In fact, we don’t take anything as a truth until it’s been backed by testing. 

2 considerations we make when running a client’s campaign:

  • We’re never looking for the “final angle,” but we are always looking for the best angle for now.
  • How can we keep iterating and testing to get great results that will grow the brand?

Our success comes from starting with a core method and focusing on testing to improve performance. That’s why each account looks different in the back end—we never treat any two clients the same.

👩‍🍳 A scoop of traction, a pinch of profit, and a dash of scale. That's the recipe behind our secret sauce. →

How Should I Start Testing?

Now let’s say you’re interested in creating a test when you’re in traction mode (meaning you’ve never run paid traffic before and you’re basically starting from scratch), you’ll want to take the following approach:

  • Start by focusing on ToFu and BoFu traffic.
  • Identify around 4 audiences and create 4 ads to get started.
  • Use a budget on the smaller side to avoid overspending.
  • Be very targeted with your testing.
  • Figure out the right audiences and ads that will get your business attention.

    giphy (1)

If you’re interested in optimizing in growth mode (meaning you’re looking to hit profit), take this approach:

  • Test more audiences beyond the ones you originally identified.
  • Refresh creative with variants of different successful ads you’ve previously tested.
  • Drop any losing ads and push the winners.

Understand Your Growth System

When you are thinking about running ads, keep in mind that you aren’t just running ads. You’re building a growth system. We’re not called growth specialists for nothing. You’ll never find an EmberTriber simply running ads. We take a zoomed out approach to making sure that running paid traffic gets returns.

🕳️ Is your content stuck in a (metaphorical) black hole? Revamp your content with a growth framework. 

Think about this: there’s no point in running paid traffic if your landing page loads so slow that visitors don’t stick around. There’s no point in running paid traffic if you don’t have email sequences set up in the back end to keep returning traffic in your funnel.

giphy (2) 

To think like a successful EmberTriber, you need to look at the whole system (some might even call that a holistic approach) and make sure that it is set up for growth, not just running ads.

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

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