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No, this isn’t a duplicate. This audience is for customers who purchase from a certain category.
If your store sells widely varied products, you don’t want to build your lookalikes and retargeting the same way.
For example, if you sell clothing and accessories, you want to be able to segment those who purchase from each specific category. This audience is a great opportunity to retarget to customers who bought from one category, but not the other.
In any business, it’s important to know who your loyal customers are. Custom Audiences allows you to create an audience based on repeat purchasers within a certain time frame. When setting up the conversion event, in this case, it would be “purchase,” set to a minimum occurrence of X and the addition of the parameter for the last X days.
This audience will vary based on your business. For you, a loyal customer may be 2 purchases over the last 6 months. Whereas for another business, that may look something like 3 purchases over the last 12 months. The key here is to really match your business and your customer lifecycle.
There are loyal customers, and there are extremely loyal customers. Not only do you want to be able to identify who a good customer is, you also want to be able to identify customers with a high lifetime value.
To create this audience, set the main conversion event to Purchase and add an extra parameter-defining value, setting this to a minimum dollar value. This is a great audience for promoting premium products and a strong source for a lookalike audience if you want to drive higher average order values across the board.
Obviously, these are only 6 examples of audiences you can set up to use Facebook successfully for your eCommerce business. This isn't an exhaustive list, there’s multiple different audiences you can set up for whichever variables make sense for your business, potential customers and buyer journey. Taking the time to build these audiences at the start of your ad campaigns can greatly amplify your success down the road.