EmberTribe Blog

01 August

What Every B2B Marketer Should Know About Facebook Ads

August 01,2016 In Facebook, PPC, Advertising, b2b By Josh Sturgeon

Pssst, we have a secret: Facebook ads actually work for businesses selling to other businesses!

As an agency, we've managed millions in ad spend for our B2B clients, and a large portion of that was on Facebook this past year.

In this post, I'll...

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15 June

Client Win: Quadrupled Leads, Decreased Cost Per Acquisition (And Here's How We Did It)

June 15,2016 In PPC By Grace

Many people think they can just choose a couple of keywords, throw them in some ad groups, create some ads, and launch their Adwords campaigns just like that. It’s a wonder why none of them get any conversions at all. Here, we took a SaaS client...

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19 May

EP 02: Your A/B Tests Are Probably Worthless (Without This Key Step)

May 19,2016 In EmberBites, PPC, Research, Testing By joanna

On EmberBites, we like wrapping up big marketing strategy in bite-sized videos that pack a punch. This latest installment coming in hot: A few surprisingly simple tools to do great audience research instead of wasting time and money on guesswork...

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13 May

EP 01: The "Rent-to-Own" Approach to Driving Traffic [VIDEO]

May 13,2016 In EmberBites, PPC By Josh Sturgeon

This is the first installment of our video series, EmberBites! EmberBites are quick hitting, "bite-sized" videos that will level up your digital marketing strategy.

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14 April

How to Use Google Sponsored Promotion Ads to "Steal" Competition

Google Sponsored Promotion ads, also known as GSP ads, can be a great additional source of traffic due to a low cost per click.

Since not a lot of advertisers tend to focus heavily on GSP ads, you can use this as an opportunity to reach more...

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25 November

Launch Better Facebook Ads Using Google Analytics Data

November 25,2015 In Facebook, PPC By Josh Sturgeon




Why should you try this?

Starting a Facebook campaign from scratch can be a daunting task. There are so many targeting options, it's easy to get that "deer in the...

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10 November

95% of Your Site Visitors Won't Return: Here's How To Fix It

November 10,2015 In Analytics, PPC By Josh Sturgeon

Growing up, I loved visiting my grandparents out in the country.

One humid August afternoon, I grabbed a pail and headed out to the farm. It was blueberry season. If I could bring back enough blueberries to Grandma's kitchen, it would turn into...

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