EmberTribe Blog

01 August

What Every B2B Marketer Should Know About Facebook Ads

August 01,2016 In Facebook, PPC, Advertising, b2b By Josh Sturgeon

Pssst, we have a secret: Facebook ads actually work for businesses selling to other businesses!

As an agency, we've managed millions in ad spend for our B2B clients, and a large portion of that was on Facebook this past year.

In this post, I'll...

Read More
15 June

Client Win: Quadrupled Leads, Decreased Cost Per Acquisition (And Here's How We Did It)

June 15,2016 In PPC By Grace

Many people think they can just choose a couple of keywords, throw them in some ad groups, create some ads, and launch their Adwords campaigns just like that. It’s a wonder why none of them get any conversions at all. Here, we took a SaaS client...

Read More
19 May

EP 02: Your A/B Tests Are Probably Worthless (Without This Key Step)

May 19,2016 In EmberBites, PPC, Research, Testing By joanna

On EmberBites, we like wrapping up big marketing strategy in bite-sized videos that pack a punch. This latest installment coming in hot: A few surprisingly simple tools to do great audience research instead of wasting time and money on guesswork...

Read More
13 May

EP 01: The "Rent-to-Own" Approach to Driving Traffic [VIDEO]

May 13,2016 In EmberBites, PPC By Josh Sturgeon

This is the first installment of our video series, EmberBites! EmberBites are quick hitting, "bite-sized" videos that will level up your digital marketing strategy.

Read More
14 April

How to Use Google Sponsored Promotion Ads to "Steal" Competition

Google Sponsored Promotion ads, also known as GSP ads, can be a great additional source of traffic due to a low cost per click.

Since not a lot of advertisers tend to focus heavily on GSP ads, you can use this as an opportunity to reach more...

Read More
25 November

Launch Better Facebook Ads Using Google Analytics Data

November 25,2015 In Facebook, PPC By Josh Sturgeon

 

 

 

Why should you try this?

Starting a Facebook campaign from scratch can be a daunting task. There are so many targeting options, it's easy to get that "deer in the...

Read More
10 November

95% of Your Site Visitors Won't Return: Here's How To Fix It

November 10,2015 In Analytics, PPC By Josh Sturgeon

Growing up, I loved visiting my grandparents out in the country.

One humid August afternoon, I grabbed a pail and headed out to the farm. It was blueberry season. If I could bring back enough blueberries to Grandma's kitchen, it would turn into...

Read More
1 2