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Wondering how to use a PPC advertising strategy that yields positive results? We've got you covered 👇
When it comes to digital marketing everything is on the table initially:
Let's table everything else right now and just talk about paid advertising (often referred to as paid ads, paid traffic, and even PPC). There's a reason EmberTribe considers itself a growth marketing agency centered around paid traffic.
That reason: it works really well.
However, we're not solely a PPC agency because we know the truth behind PPC/paid ads...it's not the endgame. The end game is a solid marketing mix (or growth system) that helps your business grow sustainably. This requires the expertise of paid traffic and affordable SEO services.
So while we're huge proponents of using PPC to jumpstart your marketing plan, we also encourage marketers to consider what we call a "rent-to-own" approach to driving traffic.
☝️ Pro Tip: Use paid ads as a lead-off instrument to figure out which messages/media work best for your company.
It's about using PPC early on to generate quick feedback. Then you can make a more informed decision on what is worth pursuing with your organic traffic strategy.
This option is very similar to real estate’s rent-to-own policy:
The same applies to digital advertising.
For example, pay-per-click campaigns allow you to "rent" keywords on Google Ad Words to generate traffic, visibility, and insights into which channels will help you drive conversions.
Uncover profitable searches with Adwords that are worth targeting later with SEO. Learn which audiences and demographics respond best to your message.
Ultimately, you will measure what works and what doesn't and take away valuable knowledge to build future campaigns.
With a rent-to-own paid traffic strategy, you can make a more informed decision on what's worth pursuing over the long term. You'll have a real dollar amount that approximates the value of ranking organically for specific search terms, and you can predict the ROI of investing in comprehensive pieces of content.
What do you think of this "rent-to-own" approach? Are you ready to learn fast and make a data-driven case for what you should be targeting in organic search? Let's talk.