The Rent-to-Own Approach to Driving Traffic [Video]

Last Updated May 4, 2021

Wondering how to use a PPC advertising strategy that yields positive results? We've got you covered 👇


Why Use A Pay-Per-Click Advertising Strategy (PPC)

When it comes to digital marketing everything is on the table initially:

The way your company will use these channels depends on your:
  • Industry
  • Audience
  • How you want to reach them

Let's table everything else right now and just talk about paid advertising (often referred to as paid ads, paid traffic, and even PPC). There's a reason EmberTribe considers itself a growth marketing agency centered around paid traffic.

That reason: it works really well. 

However, we're not solely a PPC agency because we know the truth behind PPC/paid's not the endgame. The end game is a solid marketing mix (or growth system) that helps your business grow sustainably. This requires the expertise of paid traffic and affordable SEO services. 

So while we're huge proponents of using PPC to jumpstart your marketing plan, we also encourage marketers to consider what we call a "rent-to-own" approach to driving traffic.

How does PPC help early on in your marketing efforts?

Using PPC at the outset of your marketing plan gives you:
  • A clear indication of what will work to reach your company’s audience.
  • Measurable results and feedback on a very short timetable.
  • An understanding of what kinds of content converts best.

☝️ Pro Tip: Use paid ads as a lead-off instrument to figure out which messages/media work best for your company.

What is the Rent-To-Own Paid Traffic Strategy?

It's about using PPC early on to generate quick feedback. Then you can make a more informed decision on what is worth pursuing with your organic traffic strategy.

This option is very similar to real estate’s rent-to-own policy:

  • Try before you buy
  • Rent for a year with the option to buy at the end of the term

The same applies to digital advertising.

For example, pay-per-click campaigns allow you to "rent" keywords on Google Ad Words to generate traffic, visibility, and insights into which channels will help you drive conversions. 

Uncover profitable searches with Adwords that are worth targeting later with SEO. Learn which audiences and demographics respond best to your message.

Ultimately, you will measure what works and what doesn't and take away valuable knowledge to build future campaigns.

🌬️ Breathe new life into your PPC campaigns by asking better questions. →

How Does This Differ From Other Strategies Like SEO?

  • When you start with SEO it can take a long time to get the rankings in Google.
  • It takes a lot of time and effort to build content that might not necessarily benefit you.

With a rent-to-own paid traffic strategy, you can make a more informed decision on what's worth pursuing over the long term. You'll have a real dollar amount that approximates the value of ranking organically for specific search terms, and you can predict the ROI of investing in comprehensive pieces of content.

🔎 How we helped our client rank #1 in search while running paid traffic to their site. →

What do you think of this "rent-to-own" approach? Are you ready to learn fast and make a data-driven case for what you should be targeting in organic search? Let's talk. 

Jump on a call with one of our growth experts. We'll talk about your goals and create a strategy to get results. 


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