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The Rent-to-Own Approach to Driving Traffic [Video]

Josh Sturgeon
Last Updated May 4, 2021
 

Wondering how to use a PPC advertising strategy that yields positive results? We've got you covered 👇

 

Why Use A Pay-Per-Click Advertising Strategy (PPC)

When it comes to digital marketing everything is on the table initially:

The way your company will use these channels depends on your:
  • Industry
  • Audience
  • How you want to reach them

Let's table everything else right now and just talk about paid advertising (often referred to as paid ads, paid traffic, and even PPC). There's a reason EmberTribe considers itself a growth marketing agency centered around paid traffic.

That reason: it works really well. 

However, we're not solely a PPC agency because we know the truth behind PPC/paid ads...it's not the endgame. The end game is a solid marketing mix (or growth system) that helps your business grow sustainably. This requires the expertise of paid traffic and affordable SEO services. 

So while we're huge proponents of using PPC to jumpstart your marketing plan, we also encourage marketers to consider what we call a "rent-to-own" approach to driving traffic.

How does PPC help early on in your marketing efforts?

Using PPC at the outset of your marketing plan gives you:
  • A clear indication of what will work to reach your company’s audience.
  • Measurable results and feedback on a very short timetable.
  • An understanding of what kinds of content converts best.

☝️ Pro Tip: Use paid ads as a lead-off instrument to figure out which messages/media work best for your company.

What is the Rent-To-Own Paid Traffic Strategy?

It's about using PPC early on to generate quick feedback. Then you can make a more informed decision on what is worth pursuing with your organic traffic strategy.

This option is very similar to real estate’s rent-to-own policy:

  • Try before you buy
  • Rent for a year with the option to buy at the end of the term

The same applies to digital advertising.

For example, pay-per-click campaigns allow you to "rent" keywords on Google Ad Words to generate traffic, visibility, and insights into which channels will help you drive conversions. 

Uncover profitable searches with Adwords that are worth targeting later with SEO. Learn which audiences and demographics respond best to your message.

Ultimately, you will measure what works and what doesn't and take away valuable knowledge to build future campaigns.

🌬️ Breathe new life into your PPC campaigns by asking better questions. →

How Does This Differ From Other Strategies Like SEO?

  • When you start with SEO it can take a long time to get the rankings in Google.
  • It takes a lot of time and effort to build content that might not necessarily benefit you.

With a rent-to-own paid traffic strategy, you can make a more informed decision on what's worth pursuing over the long term. You'll have a real dollar amount that approximates the value of ranking organically for specific search terms, and you can predict the ROI of investing in comprehensive pieces of content.

🔎 How we helped our client rank #1 in search while running paid traffic to their site. →

What do you think of this "rent-to-own" approach? Are you ready to learn fast and make a data-driven case for what you should be targeting in organic search? Let's talk. 

Ready to scale your profits sustainably?

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TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

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