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Organic Content Strategy - TribeTalk EP 16

Last Updated April 27, 2021

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting with two of our Growth Specialists, Sarah Ratliff and Courtney Corner.

Basics of Organic Strategy

Why does organic matter? It’s important to not only sell to your customers but tell your story. Telling your story differentiates your business and helps you create a brand. It backs up direct response campaigns & builds credibility via community, reviews, UGC. 

🔥 Looking for hot tips about SEO? These ain't it, but we've got the real tips behind successful SEO. →

Instead of just putting up paid ads you can actually test your content on organic first to see what your customers are engaging with and then put it live. You know which content performs based on organic engagements, reach, etc. Take the top 3-5 creatives and turn them into ads. This is how you create a three-dimensional marketing strategy where your content is being used effectively across all platforms/channels.

Lower CPMs. On every account that we have, the ones with a healthy organic strategy have consistently lower ad costs.

Now that we know why organic strategy is important, where do we start? Begin by engaging with other users. Follow people and comment on photos. Be positive and authentic. Repost your customer's content (UGC) and encourage reviews via contests or discounts. 

Provide value to your audience through knowledge and entertainment. Facebook (and consumers) prioritize brands that provide value. The 80/20 rule is always important to stick to as you want 80% of your content to be about your business's personality and 20% to be promotional. Examples of content to try are tips, news, reviews, behind-the-scenes, memes, tease new products, and how-tos. 

We highly recommend to schedule posts and use "live" time to monitor comments, mentions, UGC. Scheduling your posts will help you post consistently as the proper organic strategy is posting consistently between 1-4x day to reach new audiences, keep interests, and grow your audience.

Content marketing is important but it can be hard to keep it all together/do it all. However, we have updates on new things that can help you out!

Instagram Scheduling Now in Facebook’s Creator Studio

Can we all raise our hands on who has been a victim of Instagram's lack of scheduling? 

raise hand

How many times have we had to use a third party app that still makes you login via your phone to publish? You can now say good-bye to that! Facebook’s Creator Studio now has Instagram scheduling. 

This has been slowly rolling out so don’t freak out if you don’t have it. It will get to you, and make your life SO much easier. You’ll also get to see what your post looks like before it posts which is huge. 

CTA To Message in Stories

At EmberTribe, we do a lot of work with Facebook Messenger and have seen the benefits of those campaigns. An awesome new update is that you can now swipe up on Stories that have “Send Message” as a CTA

This is a great way to drive more people to those campaigns and connect with them on something that’s pretty hot (and fun) right now. Content is more than posts and now there’s definitely more of a focus on 1-on-1 convos. 

Instagram’s Own Messaging App

So right now, Instagram is working on creating a new messenger app. Some of you may remember the messaging app Instagram created before called Direct. Direct did not end up working out. The new app they are now working is called “Threads” and you can basically think of it an updated version of Direct. 

The app’s focus is on maintaining relationships with close friends. Rumors are that it will be similar to Snapchat and hoping to give Snapchat another challenge. 

What’s your organic content strategy? What are your thoughts on these new tools and features? Leave us a comment below. 

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

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