Launch Better Facebook Ads Using Google Analytics Data

Last Updated April 26, 2021

 

 

 

 

Why should you try this?

Starting a Facebook campaign from scratch can be a daunting task. There are so many targeting options, it's easy to get that "deer in the headlights" look. To get an edge with our campaigns, we like to use whatever data we have available to better understand the customer. Google Analytics is a nice place to start.

The Short & Sweet Version

We're going to use demographic data and interest reports for Google Analytics to better understand our audience and ideal customer. Then, we will take those learnings over to Facebook and use the Audience Insights tool to carve out a target audience for our campaign.

So we take demographic information like this...

age and gender

And combine it with interests like these...

interests

And that gives us some valuable insight about your target audience. It's way more helpful than just looking at how many visits you received to this page or that page.

Then we use this information as a starting point within the Facebook Audience Insight tool...

audience insight tool

Rinse, Wash, Repeat as needed.

You can save these audience right within your ad account and build campaigns around them.

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Facebook Ads Approval Process [Flowchart]

FEATURED RESOURCE: if you're confounded by the ads approval process every time you go through it, download this flowchart for peace of mind. 

 

Shouldn't we just use lookalike audiences?

Ok, smart guy (there's always one of them, right?).

Obviously, if you have a customer list you'll want to build lookalike audiences. But in some cases, you or your client may not have enough customers (or a high enough match rate) to provide a meaningful sample to Facebook. Or, there's some kind of technical or legal barrier that slows down the process and could kill your campaign before it ever gets off the ground.

Helpful Reads

How to Enable Demographics and Interest Reports in Google Analytics

The Beginner's Guide to Using Audience Insights

Jump on a call with one of our growth experts. We'll talk about your goals and create a strategy to get results. 

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