Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Launch Better Facebook Ads Using Google Analytics Data

Josh Sturgeon
Last Updated April 26, 2021





Why should you try this?

Starting a Facebook campaign from scratch can be a daunting task. There are so many targeting options, it's easy to get that "deer in the headlights" look. To get an edge with our campaigns, we like to use whatever data we have available to better understand the customer. Google Analytics is a nice place to start.

The Short & Sweet Version

We're going to use demographic data and interest reports for Google Analytics to better understand our audience and ideal customer. Then, we will take those learnings over to Facebook and use the Audience Insights tool to carve out a target audience for our campaign.

So we take demographic information like this...

age and gender

And combine it with interests like these...


And that gives us some valuable insight about your target audience. It's way more helpful than just looking at how many visits you received to this page or that page.

Then we use this information as a starting point within the Facebook Audience Insight tool...

audience insight tool

Rinse, Wash, Repeat as needed.

You can save these audience right within your ad account and build campaigns around them.


Facebook Ads Approval Process [Flowchart]

FEATURED RESOURCE: if you're confounded by the ads approval process every time you go through it, download this flowchart for peace of mind. 


Shouldn't we just use lookalike audiences?

Ok, smart guy (there's always one of them, right?).

Obviously, if you have a customer list you'll want to build lookalike audiences. But in some cases, you or your client may not have enough customers (or a high enough match rate) to provide a meaningful sample to Facebook. Or, there's some kind of technical or legal barrier that slows down the process and could kill your campaign before it ever gets off the ground.

Helpful Reads

How to Enable Demographics and Interest Reports in Google Analytics

The Beginner's Guide to Using Audience Insights

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Facebook

You May Also Like

These Stories on Facebook