EmberTribe Blog

23 May

How to Run Click to Call Campaigns on Facebook QTT #25

May 23,2017 In Facebook, QTT By Josh Sturgeon

Summary 

Do you need a better way to reach your audience? Are you looking for an easy way to increase the number of direct calls generated from your Facebook Ads?

In this week's QTT I'll show you how to quickly set up a click to call campaign...

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18 April

How to Build a Better Funnel With Retargeting QTT #20

Summary

So you've probably heard of lead nurturing or building a funnel. A series of emails and content that goes out to turn people from strangers into friends for your brand.

Well I want to show you that same concept that really works when it...

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11 April

How to Use Facebook Messenger Ads To Drive More Qualified Leads QTT #19

April 11,2017 In Facebook, QTT By Josh Sturgeon

Summary

Digital marketing is constantly changing. Facebook recently released its Messenger ads and we believe they could be a GAME CHANGER.

At EmberTribe we’ve been testing them like mad scientists. In this week's QTT video, we'll show you how...

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04 April

How to Test & Refine Your Facebook Ad Campaigns QTT #18

April 04,2017 In Facebook, QTT By Josh Sturgeon

Summary

If you've run an ad campaign you know the hard part isn't launching - it's running them profitably over time.

But it's hard to know where to start and what to focus on first. Ever feel that paralysis of analysis? We want to kill that.

In...

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21 March

How to Reuse Facebook Ads With The Most Social Proof QTT #16

March 21,2017 In Facebook, QTT By Josh Sturgeon

Summary

A Facebook ad that gets a lot of likes, shares or comments, is a HUGE asset. This type of engagement is called “social proof”.

Social proof is like a Jedi mindtrick for your audience - they inherently TRUST more when there's strength in...

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13 March

Set It and Forget It: A Case for Active Campaign Management

March 13,2017 In Facebook, PPC, EmberTribe By T.J. Jones

Set It and Forget It: 

If it’s a Basic Principle of Crockpot Cooking, It Probably Won’t Cut it with Your Digital Campaigns – A Case for Active Campaign Management

 

More and more companies – particularly B2B companies – are dipping their toes...

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07 March

3 COSTLY Mistakes We See in Facebook Ad Accounts QTT #14

March 07,2017 In Facebook, QTT By Josh Sturgeon

Summary

We’ve audited SO many Facebook ad accounts. SO. MANY. It’s a big part of our process here at EmberTribe.

The goal is simple: find ways that you can make the campaigns more efficient and effective.

In today’s quick tip video we’ll share...

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28 February

How to Boost Match Rate For Facebook Custom Audiences QTT #13

February 28,2017 In Facebook, QTT By Josh Sturgeon

Summary

Custom audiences are one of the most powerful features of Facebook advertising. Being able to target a list of customers or leads opens up a world of opportunity for marketers.

We’ve used custom audience targeting to drive millions in...

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21 February

What Kind of Images Work Best For Facebook Ads? QTT #12

February 21,2017 In Facebook, QTT By Josh Sturgeon

Summary

The ad image is one of the most important elements of any advertising campaign, particularly on Facebook.

But what kind of images drive the most engagement?

We spent about $250k to find out. 

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24 January

How to Scale Up Your Facebook Ad Campaigns Without Killing Performance QTT #8

January 24,2017 In Facebook, QTT By Josh Sturgeon

Summary

Facebook is a powerful advertising platform, but it doesn’t scale the same way as paid search.

In this quick tip video, we’ll demonstrate how you can best scale your ad spend without killing the performance of key metrics like cost per...

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