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The trend chart view is also where we create these annotations to show how different actions taken on the ad account are influencing results.
How does this work? Well, every Facebook ad account has what's called an activity log. And every single change is recorded in that log. And we just make it more visual overlaying that activity log with your actual results to see what's driving them. Click on any of the activities to see more details about what changed, like the ad that was launched or the audience targeting change that was made.
You can even filter by different categories of activities like budget changes, or even external factors like outages that are reported by Facebook.
We also made these charts interactive. So you can easily see things like percentage changes by simply dragging between two points.
Finally, we have the funnel view. And the funnel view is a fantastic way to spot blockages or inefficiencies in your funnel. Is your Initiate Checkout purchase rate too low? It might be time to take a closer look at that user experience just to see where buyers are dropping off.
You want to look at a different funnel altogether? Maybe you're running a lead generation campaign. Easily swap which metrics to measure and their order and start visualizing it. If you're looking to spend less time sorting through spreadsheets or building custom dashboards, give EmberInsights a try. Now, we've got a lot planned for this product and we're excited to have you on the ride with us. So go ahead and create your free accounts, and we'll see you on the other side.