Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Analyzing Your Facebook Ad Spend Made Easy

Josh Sturgeon
Last Updated June 23, 2021



Every Facebook advertiser should be able to see how the work they've done in the ad account is impacting results. It's hard to keep track of all the changes that can be made to a Facebook ad account, and how they're affecting your results. So we built EmberInsights to quickly address those questions so that you can spend less time digging for answers and more time taking action. Best of all, we made the tool absolutely free to start using. So let me show you around real quick, and then you can try it out with your own ad account.

First up, we have a basic dashboard showcasing a handful of key performance indicators. At first glance, this doesn't seem like much. But if you've ever been frustrated trying to add up conversions across different campaigns in the ad manager with different attribution windows, you'll definitely appreciate this.


Next, you'll see this trend chart view. And this is where you can compare the performance of any two metrics side-by-side for a given date range. You want to see if changes in CPM or rising competition could be impacting your profitability? It's just two clicks away.


1186327810145561-Embertribe-(Internal-Marketing)-2000x2000px-AK-2.01 (1)

Spend less time on spreadsheets and more time finding your next breakthrough experiment. Unlock highly profitable insights in just a few clicks for FREE. 

The trend chart view is also where we create these annotations to show how different actions taken on the ad account are influencing results.


How does this work? Well, every Facebook ad account has what's called an activity log. And every single change is recorded in that log. And we just make it more visual overlaying that activity log with your actual results to see what's driving them. Click on any of the activities to see more details about what changed, like the ad that was launched or the audience targeting change that was made.


You can even filter by different categories of activities like budget changes, or even external factors like outages that are reported by Facebook.

We also made these charts interactive. So you can easily see things like percentage changes by simply dragging between two points.


Finally, we have the funnel view. And the funnel view is a fantastic way to spot blockages or inefficiencies in your funnel. Is your Initiate Checkout purchase rate too low? It might be time to take a closer look at that user experience just to see where buyers are dropping off.


You want to look at a different funnel altogether? Maybe you're running a lead generation campaign. Easily swap which metrics to measure and their order and start visualizing it. If you're looking to spend less time sorting through spreadsheets or building custom dashboards, give EmberInsights a try. Now, we've got a lot planned for this product and we're excited to have you on the ride with us. So go ahead and create your free accounts, and we'll see you on the other side.

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Facebook

You May Also Like

These Stories on Facebook