Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

4 Things to Help Build Your Brand When Waiting for Sales

Last Updated April 26, 2021

Venturing into the world of eCommerce can be daunting, especially if you’re starting from scratch.

After spending so much time researching, collecting inventory, and getting the initial logistics of your online store set-up, waiting for sales can feel completely agonizing.

Take a deep breath.

Mr. Bean checking his watch

Instead of spending time staring at zeros on an empty dashboard, here are 4 things you can do to build your brand while waiting for your first sales.

Build Your Organic Social Media Presence

First and foremost, if you’re considering starting to sell online you must have an organic social media presence.

No, you don’t have to be on every social media platform, but you do need to be on those where your target audiences are. Choose your social media platforms wisely. Which ones fit your goals? If you're an eCommerce brand, you're probably going to get the most traction from Facebook, Instagram, or Pinterest

☝️ Social Media Pro-Tip #1: If possible, try and match your social media usernames to your brand/company name as closely as possible. Adding extra numbers or letters may confuse prospective customers and can look clunky. Keeping usernames the same across all social media profiles helps build a more unified brand presence.

Post Organic Social Media Content

Once you have your accounts set up, it’s time to get social.

This is where you can show off your product images from photo shoots, instructional videos and really any other brand assets you have available.

📸 Tips for eye-catching visuals on Pinterest. →

To make this easier, you’ll need to have a content library to pull from. Don’t worry about having high-quality, professional images—we've discovered that's not necessary. As long as the images are well-lit and in focus, cell phone images will do just fine.

You’ll also want to use curated images to break up your product photos. Think memes, funny videos and anything else that will resonate with your target audience. Using curated images can double your content library.

☝️ Social Media Pro-Tip #2:

  • Stay “on brand” when selecting curated content.
  • Avoid posting content that feels out of place.
  • Give credit to the original author.
    • If you’re unsure where the post came from, try finding something else.


Post Regularly

Having a regular posting schedule ensures better brand visibility. Depending on the platform, you should be posting content at least once per day, if not more than usual when first setting up an account.

Due to the nature of organic social media, your content has a high chance of getting lost. To maximize your chances of success, you want to have more possibilities for customers to see your content.

Asking what's new?

Having a robust social profile with a consistent posting schedule can reach a larger audience and encourages customers to interact more.

☝️ Social Media Pro-Tip #3: Automating your posting can ensure a full content schedule, but can also save you time. If you’re looking for a good place to start, try social media scheduling tools like; CoSchedule, Buffer, Hootsuite, Sprout Social, or Meet Edgar. There are dozens of choices when it comes to social media scheduling tools, just make sure to choose the one that fits best with your specific needs.

Interact Within the Community

After you’ve started sharing your own content, it’s time to engage with other accounts in the form of likes, follows, and comments.

An important step in building your brand is growing the community around you. Unfortunately, the online retail space is a bit crowded, so standing out is key. Instead of seeming like “those other guys,” interact with your community and start building trust and brand loyalty.

Gabrielle Union speaking

Keeping your brand voice in mind, interact like a real person. Don’t spam other accounts, “like” a bunch of unrelated posts, or promote your own products within the comment section.

Generate Hype

Organic social media took contests to a whole new level. It’s hard to scroll through any social media platform without seeing a giveaway of some sort. Most follow the same formula, like “tag a friend to enter.”

If you’re looking for a way to kick start your customers when still awaiting sales, a giveaway could be the answer. Giveaways not only give you more brand exposure, but they also encourage social proof.

🗯️ Reuse Facebook ads with the most social proof. →

☝️ Social Media Pro-Tip #4: Remember, you can always run these giveaways by yourself. But, if you’d rather have a little bit of help, Woobox and Rafflecopter are popular eCommerce options.

Once the winners are chosen, you have the potential for reviews and other user-generated content. The more people interested, the better the chances are that customers will just buy the item on their own at the end of the contest period.

Brand Building

Reviews and social proof are integral to brand building. This is what signals new customers that your brand is legitimate and that your product is good. However, when waiting on your first sales you won’t have a customer pool to pull reviews or customer images from.

In the meantime, having a great organic social media presence with original and curated content is a great starting place. Building a brand your customers trust will encourage sales.

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Facebook

You May Also Like

These Stories on Facebook