Are you currently maximizing Pinterest advertising for your eCommerce or online retail business? If not, you might be making a big mistake by snubbing this power social media marketing platform.
The user mindset on Pinterest is significantly different than it is on other social media platforms — users are often on Pinterest specifically to decide what to buy next, or plan a big future purchase. That high shopping intent is key for conversions!
This makes Pinterest a go-to eCommerce advertising platform full of marketing potential for your business. Imagine being able to present users who are actively searching for your products (or similar ones) with ads while also being able to promote to users who are passively browsing through their feed.
That's a clear win-win for catching ToFu and MoFu audiences.
Pinterest can also reveal your target audience's aesthetic preferences and preferred products and services, giving you an upper hand for your ad creative strategy.
What visuals appeal to your buyer persona? The answer in is the boards!
Ad creative best practices
The best and most effective Pinterest ads:
Tell a good story;
Make people want to learn more;
Are visually compelling.
Here’s some best practices and tips we've come across for how to make the most of your ads:
This type of ad works well for health and wellness businesses because everyone loves a great success story. The image and the text overlay used for this ad are easily relatable. Your audience is invited to see themselves getting the same end result from your product.
Also, take note of the call to action in this ad. A good call to action will grab the attention of audiences. This one gives browsers an idea of cost without having to click first and entices them with a good deal.
Make sure that your pin is interesting enough to convince your audience to visit your website. This ad featuring Drummond House Plans shows a mock up design and floor plan of a modern house. It's not so vague that the viewer thinks it's just a regular house photo, but it also doesn't overstate the business.
On top of the sleek visual, Drummond House Plans takes into account user intent by including tags popular to Pinterest users planning to purchase or build a home.
We've seen clients get big returns on Pinterest ads. Are you ready to try out this visual social platform for your ad campaigns?
Jump on a call with one of our growth experts. We'll talk about your goals and create a strategy to get results.