Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Facebook Announces Changes To Attribution - TribeTalk EP 56

Amber Rhodes
Last Updated April 27, 2021

Starting October 12, 2020 Facebook will remove its 28-day attribution option for ads. Ad accounts will default to a 7-day attribution setting.


Boo! 👻Now this is surprising news for marketers.

And also boo, we hate to hear it because it’s another big change in an already very unpredictable year!


What’s causing this change?

Facebook’s official announcement cited digital privacy initiatives that will affect multiple browsers and limit Facebook from gaining the same level of information that allows them to attribute for a longer window.

Facebook argues that the 7-day attribution model provides a more realistic view of ad impact than previous standard 28-days, so fingers-crossed this won’t put too much of a strain on advertisers. 🤞

What can you do to prepare for this change?

  • Facebook recommends advertisers download any relevant data tied to the 28-day attribution model prior to that date.
  • If you use this data for your tracking (which is often the case for pricier items), you might need to come up with a game plan to adapt to the new 7-day window standard.
  • If you have any automated rules based on the 28-day model, definitely update them before the rule reverts to the 7-day model on October 12. 

What else is new?

Well, it seems like the hits start coming and they don’t stop coming--but not all of them are bad. In just a few weeks Facebook has also announced that:

📣 They would no longer be enforcing the infamous 20% text limit rule for ad creative.

📣 They will start limiting ads volume.

We’ve got our ear to the ground about any future changes from Facebook, but it seems like with 2020 going the way it is, it’s anyone’s guess what happens next!

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Facebook

You May Also Like

These Stories on Facebook