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Video Content for Brand Storytelling - TribeTalk EP 75

Amber Rhodes
Last Updated April 28, 2021

 

In this episode of TribeTalk, Creative Director, Jacqui, shares her process for developing a brand story through video. 

Combining Story-Driven Style with Data-Driven Growth

Jacqui joined EmberTribe to create amazing video content for our clients. Her story-driven style helps bring products to life!

Because Jacqui has an entrepreneurial background herself, she’s able to step into the shoes of the business owner and the consumer to find the story behind the product and amplify the unique benefits behind the brand. 

The 3 Major Benefits of Using Video Content for Brand Storytelling

  1. A brand can connect with the viewer using multiple senses by combining music, text, and visuals into a cohesive video. 
  2. Video turns product promotion into an immersive experience. 
  3. When combined with smart planning, brand advertising through video can build off of analytical growth marketing strategies and create assets that are primed for conversions.

Besides the amazing benefits of connecting with viewers through video storytelling, marketing experts are seeing incredible results from using video to convert consumers from viewers to buyers. Just a few stand out facts & figures we’ve run across:

  • Marketers who use video report a 54% increase in brand awareness.
  • In a survey, 79% of consumers reported preferring to watch a testimonial video as opposed to reading a text-based review.
  • 57% of consumers have stated that product videos make them feel more confident about making a purchase. 
  • Mentioning the word “video” in an email subject line can increase the click rate by 13%.

4 Questions to Ask Before Creating a Product Video

If you want to start creating videos like an expert, you should consider these 4 questions Jacqui uses to guide her creative process:

  1. What would I want to do with this if I got it?
  2. How can I communicate the essence of the brand/product through video?
  3. Is this going to create a video that’s concise, clear, and short?
  4. Can I appeal to a viewers’ senses?

If you’re reading to start using awesome video content but don’t want the hassle of creating it yourself, check out EmberTribe’s video service packages. You can get all the value of great video + the expertise of a seasoned storyteller without any of the stress!

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TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

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Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

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