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We’ve got a few ideas about the direction of digital marketing in 2021. Take a peek at our predictions for the year ahead:
🔮 Consumers will start shopping more for activities, experiences, and products that get them out of their homes (safely). Think: camping supplies, hiking boots, water bottles, and other adventure gear.
🔮 Influencer marketing will continue to grow, as people become more conscious of how they make their purchasing choices and seek out trusted recommendations.
🔮 Brand loyalty is back! People are looking for brands they are excited to support, who have crafted a unique value proposition that aligns with their audience interests.