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How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Scaling from $18k to $370k - TribeTalk EP 42

Last Updated April 27, 2021



This client has a product that took off as a successful Kickstarter project. Among other positives, our client has a dedicated following, a defined audience (age 45 and up), and strong branding around their commitment to manufacturing in the USA.

When this client partnered with EmberTribe, their goal was to find strategies to scale sales.

What We Knew:

The client’s product appeals to broad audiences, a definite plus. However, we also took into consideration that the appeal of their product is limited by its seasonality.

When we got started, our client’s pixel had a lot of data, but not much information regarding conversion data. Most of their spend had been focused on traffic campaigns. We anticipated a slow beginning as our team re-trained the pixel with more cost effective data.

What We Did:

Our client started the year looking to sell out the previous model of their product before launching a new model. This new model featured an improved motor and remote control. Unfortunately, this client was hit by shipping delays due to COVID-19.

Despite this setback, our client was able to maintain a 2.5x ROAS. Our team ran the pre-order period as a “first come, first served” campaign to increase urgency among buyers.


EmberTribe’s campaign with this client launched on November 29, 2019. At that time, ROAS was at just 21%. Since launch, we have catapulted to a 3.3 lifetime ROAS. 

Throughout this time, our client has experienced scale from $18K to $370K lifetime revenue, with an $111K lifetime spend. 

Ultimately, we saw cost per unique purchase go down from $738 to $51

results1 (4)

What We Learned:

Don’t be afraid to spend more on conversion campaigns to deliver results.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

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