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Party Parrot - TribeTalk EP 10

Last Updated April 27, 2021

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting with one of our Growth Specialists, Sarah Ratliff, and our Business Development Associate, Ben Latham.

Watch our TribeTalk video for EmberTribe secrets! Some of which include our #knowledgebombs, TribeTravel, and our fun “Mascot”.parrot 

If you’re more of a reader than a watcher, the nitty-gritty of the discussion is as follows: 

Current State of Campaign Budget Optimization

CBO alert! Facebook moved back the official roll out date to February! 

praise the lord

The benefits that we have seen so far are that it’s obviously way easier to manage and set up. You set up your campaign and let Facebook do what it does. It’s also been super helpful in cases we have looked to test out various lookalikes. 

Are we thrilled about using it? Not really. It’s still very unpredictable. It requires a bigger budget to start, a lot more patience, and it can definitely end up being more expensive. 

If you aren’t doing so yet we recommend testing now before this rolls out completely. Also, if your interested in more details in CBO testing around the world check out this article. 

2019 Internet Trends Report

We also checked out Mary Meeker's 2019 Internet Trends Report, and sourced some interesting nuggets for you. 

The main theme is digital advertising growth is happening largely within mobile due to increased smartphone penetration and cheaper mobile data. Although obvious, it’s a good reminder that we should be more heavily focused on making sure everything is optimized for mobile. Unless you have a really good reason not to do so (like the data tells you different), you want to make sure that things like landing pages, websites, ad creative, and videos are all made with mobile in mind (and desktop secondarily). 

The report also surfaced that as far as advertising revenue goes, Amazon advertising is the fastest growing competitor to Facebook and Google. Amazon is third and constantly growing but still far behind the duopoly. Facebook and Google collectively owned 89% of all growth in advertising revenue in 2018. 

Toys R Us Rising From The Grave 

Toy R Us is back in action! We know all you 90’s babies are going crazy with us. 


Tru Kids, the company which now owns Toys R Us and Babies R Us will be opening new stores this holiday season. The stores will be like never before -  they won’t be selling any toys. All sales will be direct with the manufacturers and Tru Kids will make money from the manufacturers paying a fee to be able to sell at the stores. 

This is an online eCommerce world Christmas wish come true! This could be a hugely disruptive concept and we’re excited to see what other companies enter this sphere. 

What have you run into when testing CBO? Do you have any thoughts on the Toys R Us resurrection? Leave us a comment below. 

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TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

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