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Take that data from Shopify and dynamically, send that to Facebook. So let's say we want to find our purchasers, anybody who purchased a product within the last 90 days. And we just want people who ordered our closeout products. So we'll go ahead search for closeout and then select all of our closeout products and then add.
So now we can say, give me the Shopify people who ordered within a certain timeframe who ordered our closeout products, go ahead and create this. We could save it as a template if we want.
And then once that's done, we can go ahead and check our Facebook audiences and make sure that those Facebook audiences are pushed in and create our lookalikes off by that. It's as simple as that.
So now we can go in here and you can see, we have our SyncTap audiences here that are dynamically updated lookalikes of people who initiated checkout in the last 60 days, purchasers off of people who purchased in the last 90 days, so on and so forth. And we could see the performance. I mean, if we take a look at this compared to our exported Shopify list here, we can see one point our weight, our static lists 1.98 versus 2.3, 2.36 and so on and so forth. So what's super cool is as we see less people being opted in to be able to be tracked, we can get really creative with this.
We can go ahead and start to say, well, I actually want people who just spent more than $200 in my account in my Shopify store, send those people dynamically back. And whenever there's somebody uploaded or added, go ahead and add those people.
Or if there's somebody who is likely to have a high average order value, somebody who has had a hundred dollar average order value over their last certain amount of purchases, let's go ahead and put those in. Or we could do it based on simple things like Shopify tags, go ahead and do those sorts of things.
Again, we could do this in Shopify, but we can't do it dynamically and it's manual if we wanted to do it within Shopify. So if we want to be able to keep our audiences up to date, if we want to stay ahead of these iOS 14 updates, SyncTap is a great way to do that. So I'd highly recommend you check it out and see what it can do for you.
If you're ready to speak to someone about running Facebook ads for your store, book a call.