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If you’ve been successfully selling your product direct to the consumer from your Shopify website, there’s a chance you’re looking at adding Amazon to your marketing mix.
After all, each month, nearly 200 million people shop on Amazon from their laptops, tablets, or mobile devices. 🤯
That's a difficult number to ignore.
On top of that, a majority of regular online shoppers start their product search on Amazon.
So, how does selling via Amazon work? Is it expensive? How much control over your fulfillment will you lose? Is it really worth the effort?
Those are questions that most entrepreneurs have about adding Amazon selling to their marketing mix. We’ve got the facts you need to make the right decision for your business growth.
As a digital marketing agency, at EmberTribe we often suggest that eCommerce brands use direct-to-consumer (D2C) platforms like Shopify to gain better control of their inventory, sales, and data. However, many of our clients and potential clients tell us they want to use Amazon as a supplementary marketplace.
There are distinct differences between the two sites—and it’s important to know how selling on Amazon could change the way you do your everyday business.
With Shopify, you set up your own eCommerce store with the tools Shopify gives you. Shoppers visit you on your own website, and you do your own marketing to attract shoppers to your site. With Amazon, you sell to shoppers who search for items like yours directly on the Amazon site. This allows you to leverage the popularity of Amazon, but it also means you have a lot of competition on the same site.
When you use Shopify, you handle the fulfillment of your orders. With Amazon, you have the option to ship a supply of your product to an Amazon warehouse and have them fill your orders. This allows your customers to take advantage of Amazon Prime shipping and other perks, such as gift wrapping and the option to consolidate your product with other Amazon items for shipping.
This is no small advantage.
There are currently 90 million Amazon Prime members in the United States. Prime members have the option to search only for items that offer Prime shipping, a tempting option for budget- and time-conscious customers.
Amazon offers several ways to sell your products using their platform. Each option has a unique set of fees and opportunities. These options are...
(Note: Amazon sellers' fees are subject to change without notice. We suggest you use the figures provided above as a guide, not as an absolute. You can get current information on Amazon sellers' fees by visiting the Amazon website.)
Amazon makes it easy to get started selling using most options on their platform.
1. Set up an account.
The first step is to set up an Amazon seller account. (This is different from the Amazon account you use to purchase items.)
2. Decide on a selling plan.
Next, you decide which of the selling plans you want to use. (See the options above.)
3. Upload descriptions and product images.
Amazon will then walk you through the process of uploading your product information to their platform. They'll also give you examples and templates to use to write your product descriptions.
4. Ship your products.
If you are using the FBA plan, you'll be instructed to ship your products to one of Amazon's warehouses. Your product pages won't be live on the site until Amazon receives and logs in your merchandise.
5. Track your sales and collect your money.
Amazon offers excellent reports to help you track your sales. You can tell which items are selling, what the customers were searching for when they landed on your product page, and where those customers live. Once your sales are fulfilled, your sales revenue will be deposited into the checking or other account that you linked to your Amazon account when you set it up.
It's our opinion that if you want to use Amazon as a primary or secondary platform to sell your products, it's best to use Amazon's FBA program. To make the most of this selling opportunity, we recommend the following best practices...
Watch this TribeTalk to learn about some tips our own growth specialists use to maximize client sales on Amazon.
Sellerly, a marketing suite for Amazon Sellers, shared their top seven tips for optimizing Amazon listings, backed by data.
Read up on actionable tips from growth marketing experts for selling your products on Amazon.
To learn more about whether selling your D2C products on Amazon is a good choice for your business, contact us at EmberTribe! We've been helping eCommerce entrepreneurs like you grow their businesses since 2015.