Schedule a call
1.01-1x1px-Embertribe-(Client-Services)-AK-148968-preview
BOOK DISCOVERY CALL

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Optimize Your YouTube Brand Account To Increase Channel Traffic

Amber Rhodes
Last Updated April 26, 2021

If you’re brand new to the EmberTribe blog, you might not know that we publish a weekly TribeTalk video on YouTube. Each episode brings together different EmberTribe team members to talk about what’s hot in digital marketing news, discuss tips for improving growth strategy, and share tutorials for popular advertising tools. Video is a powerful marketing tool, and while it’s always been attractive to advertisers, the massive popularity of short-form videos (a la TikTok) has proven, once again, that video marketing is here to stay. 

I’m going to pull back the curtain for a second and reveal something...when we started our YouTube brand account and channel, it wasn’t only out of a desire to share free valuable content with the masses. Anyone who works in digital marketing knows that single channel marketing is a thing of the past. It’s just not enough to have a super cool website anymore! That’s why brands use a combination of paid ads, social media engagement, email marketing, and so on. All of that stuff combined equals your growth system.

So now that the illusion is shattered 😉 let’s talk about how to grow your YouTube account to boost traffic to your videos and your website. EmberTribe’s YouTube brand channel recently hit 1,000 subscribers, which is a pretty significant accomplishment! We are honored that 1,000 people want to tune into our team’s insights every week. When we hit this milestone, it also got us thinking about how we could leverage our YouTube channel for more website traffic and, ultimately, more clients.

Let’s take a look at how businesses can grow their YouTube brand account to generate leads and sales. 

Optimize Your Business YouTube Channel

YouTube has a ton of features to help content creators get their videos to the people. But if you’re not familiar with YouTube or you’re only using it for the occasional video, you’ll probably find all of the features to be a bit overwhelming. So how can you really optimize your YouTube channel without getting lost in all the possibilities? 

First, customize your brand channel page. You should add a branded header, channel trailer, and channel description first. Make sure you are highlighting a video with a lot of value, that your header clearly represents your business. Your description should describe what your company does and what kind of content subscribers can expect from your channel.

Another important thing to remember about YouTube is that it’s a part of Google world, and content can actually be optimized for search both within YouTube and through the Google search engine. Pretty rad! That means you’ll want to make sure your video titles and video descriptions include targeted keywords and are well-written.

(Remember that search engines are smart enough to know if you’re writing valuable information for humans or just plugging a bunch of keywords. In other words, don’t skimp on writing a solid video description!)

You’ll need to do keyword research to figure out what terms you should use in your text. You don’t need anything particularly fancy, but if you already do keyword research for your content development strategy, check in to see if your keyword tool has a YouTube function. If you’re interested in a tool built specifically for optimizing YouTube content, consider adding a channel management platform like TubeBuddy to your toolbelt. 

Monitor Your Channel To Gather Insights

Chances are, you’re going to start out creating content that interests you and/or aligns with topics you’ve uncovered in your industry keyword research. Once you post and promote that content, you’ll get to discover how your target audience responds to what you’re publishing. Now you’re in a whole new world of optimization opportunities to grow your channel!

Here are a few things you can do to keep your YouTube growth momentum going:

  • Engage with your audience! If they are leaving comments or asking questions, answer them to the best of your ability. If you can, invite them to learn more about your brand by visiting a landing page or website. 
  • Pull reports from your channel content to see which videos have gotten the most views. Can you recreate your success by duplicating the format, video description template, or main topic?
  • Promote your YouTube page across multiple channels (and use those channels to promote your YouTube page). Multi-touch acquisition is the new normal, and keeping folks interested in your offer will keep them coming back
  • Recommend videos. Did you know that you can recommend what video a viewer should watch next by suggesting videos through content cards? And if you don’t want to get too deep into that task, you might instead opt to create playlists to keep your viewer watching your channel for longer. 

Creating and maintaining a business channel on YouTube might seem like a lot of work. Not gonna lie, it can be! But you could be leveraging the huge user base of YouTube to drive more traffic to your website through a customized and curated channel, and even get conversions because of it. 

Ready to scale your profits sustainably?

LET'S TALK
TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on YouTube

You May Also Like

These Stories on YouTube