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Marketing matters. If you’re reading this, you already know how important effective marketing can be. That’s step one to building a growth system for your business. Let’s talk steps 2 through infinity (and it really is infinite—marketing requires ongoing active management to work well).
As you expand your marketing efforts, you’ll notice that there are more and more things that need to get done, and an ever-expanding list of software, platforms, and tools you could be using. The list is nearly endless! As much as we love tools for making our work easier, at what point are we using so many tools that our work lives are becoming overly complicated? That’s what we’re trying to help business owners avoid: running out of the bandwidth they need to head up a successful business.
Digital marketing is a huge umbrella term, so let’s break it down a little bit. I like to think of marketing in different “buckets” of responsibilities. Each bucket requires different skills and focuses to reach success. So while it’s really hard to put together one master list of absolutely every tool you need to “do marketing,” it’s less overwhelming and more manageable when you think about marketing in these buckets.
Content marketing is a roll of the dice. Well, not really...but sometimes it feels like that, doesn’t it?
We spend hours doing research, writing, editing, and publishing content hoping it’ll bring people to our website and increase conversions. Well in reality, content marketing can be a huge boon to your business, albeit a bit of a slog sometimes. It’s incredibly important to create valuable content for your audience. Not only does it help bring in new visitors, it can also contribute to customer retention.
Plus there’s the added benefit of the positives compounding over time. Content that attracts organic traffic will continue to do so for an extended period of time, and for a much lower cost than running paid traffic.
Let’s take a look at essential tools for content marketing in 2021.
Love it or hate it, social media is here to stay. On top of that, social media users aren’t chained down to their desktops and laptops. These folks are literally going mobile.
There are approximately 3.7 billion active mobile social media users globally. Your audience is in that 3.7 billion! Are you ready to meet them where they’re at? The rise of social media, and mobile social media especially, means agile marketers need to figure out how organic social media fits into their overall marketing strategy in a way that adds value, not just extra work.
Advertisers have to adapt their content to both their audience and the platforms they’re using. Basically, you can’t post the same content across every single social media platform and expect good results. You have to be smart about tailoring your content to the platforms you’re using. Or better yet, only use the platforms that best match their marketing objectives. Whether you’re using one platform or five, you’ll want to check out these tools for streamlining your work.
Social media and mobile apps are huge...but websites still form the foundation of a business’ marketing efforts. If you hear about a business, you expect that business to have a website. And on that website, you expect to find helpful information about that business. The website is a powerful resource for converting audiences into buying customers.
How do you make your website stand out? Well first of all, it has to work smoothly. Loading speed and user friendliness are key. Then there are smaller changes you can make that turn your website into a visitor conversion machine. Landing pages, CTAs, email captures, chatbots, oh my! The options are nearly endless. We’ve pulled together some tools and platforms every digital marketer should check out for optimizing their website.
Marketing means you have a million things going on at once. We know this problem intimately! So when you have a million things happening at once, how do you keep track of what you did, what you’re doing, and how all of it contributes to successful marketing initiatives?
The EmberTribe motto is (unofficially) ABT—always be testing. That means that our growth specialists are always juggling multiple campaigns, analyzing their experiments, and optimizing winners. Testing and tracking without tools would be chaos! Some folks can get it all done with humble spreadsheets and other lo-fi solutions. More power to them! But as marketing expectations grow to become more data-driven, many marketers are seeking tools to pull together all their disparate data and information into one central location.
This list is going to be ever-changing, as marketing is always changing, so check back for updates to our list of essential digital marketing tools for 2021. If you have suggestions or recommendations for our list, go ahead and drop them in the comments below.