This feature boasts a native ad format that will open up new advertising opportunities for Google and its advertisers. Discovery ads are eligible to show on Youtube Home and Watch Next feeds, Google Search, and in Gmail promotion and social tabs.
Discovery campaigns use single image or carousel format (multiple images).
Users will upload images by either using Shutterstock or having Google scan your site.
You can enter up to five headlines & five descriptions for your ad.
Choice of 10 “call to action” text options.
Get the ability to target campaigns by audience & demo
Smart bidding is required since this is one of Google’s automated universal campaign types.
Google Smart Shopping Beta
There’s a new Google Shopping beta in town, and it’s something you’re not going to want to miss. New Customer Acquisition (aka “NCA”) is a new conversion goal type with a focus specifically on acquiring new customers.
What does Smart Shopping mean for you? You will get the ability to opt into this beta and target new customers. The Google algorithm can determine which customers are new vs. which are returning based on a 540 day lookback window.
How to get the most out of Smart Shopping:
Make sure the site is tagged with Google global site tag.
Setup custom parameters for new_customer—in a feature launching later this year, your audience list can be used to improve new customer matching and bidding.
Watch out for the launch of the Customer Lifetime value tag, which can be used for bidding optimization.