Schedule a call
1.01-1x1px-Embertribe-(Client-Services)-AK-148968-preview
BOOK DISCOVERY CALL

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

The Mix Up! - TribeTalk EP 19

Last Updated April 27, 2021

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting IN-PERSON with our Growth Specialists, Sarah Ratliff and Courtney Corner, along with our Account Directors, Jayca Pike and Chris Grippo.

Today we’re mixing things up like Kanye…

kanye

Instead of talking about Facebook and Google, we’re switching the script and talking about channels we don’t usually talk about. We discuss platforms we recommend adding to your marketing mix that may be a little off the beaten path but have real value. 

Snapchat

Recently the company itself has been growing like crazy, adding tons of users. If you look at some of their quarterly reports you will see how much. The way that they are expanding their platform is really impressive. 

Snapchat provides many different campaign types such as Conversion campaigns, App Install campaigns, and Lead Gen campaigns. The platform works well for specific demographics, especially the younger demographic. 

The ads are full-screen interstitial, which means they are interrupting what you are looking at instead of scroll-based like Facebook/Instagram. We have recently been seeing success there for some of our clients and recommend checking it out (depending on the audience you are trying to reach). 

Pinterest

You’ve probably already heard us talking about Pinterest some as Pinterest has really been growing lately in the ad space. We are using the platform for many eCommerce brands we work with. We highly recommend using the platform if you are marketing to women age 18-40. This channel is a gold mine for fashion, baking, jewelry, clothing, etc. 

It’s incredibly efficient in terms of cost. We are seeing CPMs at a fraction of the cost compared to Facebook/Google. 

They also have a really cool way that you can set up your campaigns. For instance, on other platforms, you can only stick with keywords, interest-based targeting, or lookalikes but on Pinterest, you can do all three at once, or choose to do them separately. This makes targeting really interesting on the platform. 

Reddit 

In the past year, Reddit has launched CPC advertising and have redone all of their reporting analytics. As an ad platform, it has become a lot more user-friendly. You have the option to target specific subreddits, and they offer suggested subreddits, which is a great way to find new folks, if you are looking to expand your audience. 

Reddit’s a great way to have campaigns that can create conversation and get new audiences engaged in your product or service in the early funnel. 

Quora

Do customers ask questions about your product/service? You need to check out Quora. This channel would be great to use for SaaS, B2B, B2C, or if you have an app you’re trying to sell. 

Go ahead and come up with FAQ that your users have about your product or service. Those questions (and their answers) become ads in Quora, and they fit right into the feed. 

Like the other channels we have mentioned, these ads are very cost efficient. 

What channels have you been trying? How are they working for your business? Leave us a comment. We'd love to hear from you!

Ready to scale your profits sustainably?

LET'S TALK
TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Pinterest

You May Also Like

These Stories on Pinterest