Schedule a call
1.01-1x1px-Embertribe-(Client-Services)-AK-148968-preview
BOOK DISCOVERY CALL

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Facebook/Pinterest Growth & New Features - TribeTalk EP 11

Last Updated April 27, 2021

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting with one of our Account Directors, Jayca Pike, and our Growth Specialist, Courtney Corner.

 

Facebook Lowest User Satisfaction Since 2015

According to ASCI, Facebook’s user satisfaction is at an all-time low since 2015. Despite the negative public sentiment, Facebook is still a very effective ad platform and revenues continue to grow. Users may not be happy with Facebook, but the Menlo Park gang is still making MONEY! 

money
Looking at the consistent increase in users and growth in revenue from the outside, you would honestly not know that anyone was unhappy. Even so, revenues rise because more advertisers participate, which is why we are regularly guiding our clients to be diversifying their marketing efforts, looking at other platforms. 

As we all know, most of the dissatisfaction in that last year is ultimately rooted in the Cambridge Analytica scandal. Facebook continues to combat these issues with different solutions that don’t actually fix the issue. The most recent attempt is Facebook’s new “Off-Facebook Activity” tool. Basically, you can opt-out of Facebook using the data from the activity you are doing while Off Facebook. 

As advertisers, we advise not to fret! This won’t stop Facebook from collecting data and allowing us to use it. 

evil

Facebook Machine Learning to Improve Your Targeting

Facebook is strongly recommending advertisers use "Interest Expansion" a feature that has long been present but they've been making concerted improvements on. 

This underscores Facebook's theme of algorithm/machine learning-driven input on campaigns. For advertisers who have lost targetable interests in the past 12-18 months, this could be super useful if you've still got a handful of functional interests to pull from. 

When Facebook removed some interest targeting options around 12 months ago, using expanded interests could help replace this info. This doesn't expand the demographic set so age, gender etc. all remain the same. It functions kind of like lookalikes, supporting known interests or behavior with machine-driven info.

Our clients have seen a significantly lower cost per conversion and more conversions in some cases. It’s particularly strong for broad products (i.e. clothes) which could have many suitable interests outside of your current audience.

We recommend you use this also for products tied to life events not detailed in targeting. Interest expansion functions best well after you've launched, and works best when considered as a test or a scaling tool. It doesn't just add audiences but also removes interests that aren’t getting results, which speeds up testing. 

 

Pinterest's Growth and New Mobile Ad Tools 

Pinterest is growing fast, which is why we're so bullish about our eCommerce clients advertising on this platform. During quarter 2 of 2019, the company saw revenue grow to $261 million and monthly active users reached 300 million. 

Pinterest's growth is strong especially in non-US markets, which should make it attractive for multi-national marketers. Check out the chart below. 

Pinterest monthly users

As Pinterest continues to grow the company’s investing in new tools like Pinterest’s new mobile ad tools. The mobile ad tools let you create manage campaigns from your phone. If you're the kind of person who likes to manage campaigns on your phone, this makes your life easier. Unfortunately, it’s typically hard to see and make changes correctly on such an itty bitty screen. But it’s a cool option nonetheless. 

What are your thoughts on the "Off Facebook Activity" feature? Are you using Pinterest to drive sales for your business? Leave us a comment below. 

Ready to scale your profits sustainably?

LET'S TALK
TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Facebook

You May Also Like

These Stories on Facebook