EmberTribe Blog

04 April

How to Test & Refine Your Facebook Ad Campaigns QTT #18

April 04,2017 In Facebook, QTT By Josh Sturgeon

Summary

If you've run an ad campaign you know the hard part isn't launching - it's running them profitably over time.

But it's hard to know where to start and what to focus on first. Ever feel that paralysis of analysis? We want to kill that.

In...

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28 March

How to Generate Leads With Everyday Emails QTT #17

March 28,2017 In Content Marketing, Email, QTT By Josh Sturgeon

Summary

We all send dozens of emails each day. These present a great opportunity to make a meaningful connection with your prospects and start generating more inbound leads.

Recently, we launched a little test at EmberTribe with our email...

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21 March

How to Reuse Facebook Ads With The Most Social Proof QTT #16

March 21,2017 In Facebook, QTT By Josh Sturgeon

Summary

A Facebook ad that gets a lot of likes, shares or comments, is a HUGE asset. This type of engagement is called “social proof”.

Social proof is like a Jedi mindtrick for your audience - they inherently TRUST more when there's strength in...

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14 March

How to Create More Content (In Less Time) QTT #15

March 14,2017 In Content Marketing, QTT By Josh Sturgeon

Summary

Most marketers feel like they’re falling short when it comes to their content creation output.

But most of us are doing it the hard way.

In today’s quick tip video, we’ll cover a simple framework for getting more mileage and from your...

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13 March

Set It and Forget It: A Case for Active Campaign Management

March 13,2017 In Facebook, PPC, EmberTribe By T.J. Jones

Set It and Forget It: 

If it’s a Basic Principle of Crockpot Cooking, It Probably Won’t Cut it with Your Digital Campaigns – A Case for Active Campaign Management

 

More and more companies – particularly B2B companies – are dipping their toes...

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07 March

3 COSTLY Mistakes We See in Facebook Ad Accounts QTT #14

March 07,2017 In Facebook, QTT By Josh Sturgeon

Summary

We’ve audited SO many Facebook ad accounts. SO. MANY. It’s a big part of our process here at EmberTribe.

The goal is simple: find ways that you can make the campaigns more efficient and effective.

In today’s quick tip video we’ll share...

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28 February

How to Boost Match Rate For Facebook Custom Audiences QTT #13

February 28,2017 In Facebook, QTT By Josh Sturgeon

Summary

Custom audiences are one of the most powerful features of Facebook advertising. Being able to target a list of customers or leads opens up a world of opportunity for marketers.

We’ve used custom audience targeting to drive millions in...

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21 February

What Kind of Images Work Best For Facebook Ads? QTT #12

February 21,2017 In Facebook, QTT By Josh Sturgeon

Summary

The ad image is one of the most important elements of any advertising campaign, particularly on Facebook.

But what kind of images drive the most engagement?

We spent about $250k to find out. 

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14 February

How to start driving more qualified leads QTT #11

February 14,2017 In Copywriting, QTT By Josh Sturgeon

Summary

There’s nothing more frustrating than calling a lead only to find that they are a TERRIBLE fit for your product or service.

There's a hyper focus on optimizing for cost per lead, so much so that the quality of leads can be overlooked....

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07 February

How to Measure the Full Impact of Your Marketing QTT #10

February 07,2017 In Analytics, QTT By Josh Sturgeon

Summary

A little bit of information is a dangerous thing. As marketers, we run the risk of looking at surface level analytics to make important decisions.

Counting conversions isn’t enough.

In this video, we’ll look through how to take a larger...

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