Sign In With Apple, Google Optimize on Shopify - TRIBETALK EP 9

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting with two of our Growth Specialist, Joe Pennebaker and Jeremy Sniezko.

Apple’s Attempt To Takeover The Ad Industry

Apple is rolling out a new feature in their iOS 13 - called “Sign in With Apple.” This is going to allow iOS users to quickly create accounts and sign into new apps.

Many apps today offer “sign in with Google” or “sign in with Facebook” features already, but with Apple’s new sign in feature, the user’s identity will be anonymized and information like their names and email addresses won’t be passed on to the app developer. Also, unlike Facebook and Google sign ins, which are optional features, Apple will force all developers to use “Sign in With Apple.”

For consumers, this could be great - Apple promises they’ll get less spam and have more privacy over their data. For app developers who want to build an owned audience of users, it’s not such good news - they’ll have less options for getting email addresses, segmenting and creating lookalike audiences to target. 

Of course, Apple could come out to be the big winner in all this because as they potentially weaken the efficacy of the other platforms, more advertisers may decide to advertise with Apple Ads.

Let’s see what happens and if users take the bait! 

How to setup Google Optimize on Shopify

Customize your Shopify site for each user visit. Optimize allows you to run tests to make sure your site gives the best experience for each customer. You can test layouts, text, colors, links, etc. through a/b, multivariate, or redirect tests. These small changes can provide huge insights on your customer’s behavior and increase conversion rates. 

Here’s an easy step by step walkthrough of how to set this up. 

Prerequisites:

• Must have Google Analytics installed
• Must have Google Tag Manager installed
• https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-tag-manager

Create Optimize Account

• optimize.google.com
• Click Create Account
• Enter account details

Create Optimize Tag

• Click Add a new tag
• In Tab Configuration, select Google Optimize
• Enter your container ID from Optimize
• In GA Settings, click Select Settings Variable and click New Variable
• Enter Tracking ID
• Click More Settings
• Click Fields to Set
• Click Add Field
• Select allowLinker
• Value is true
• Save!
• Click Submit

In Optimize

• Click Create Experience
• Link your Google Analytics Account
• Verify Optimize snippet installation
• Build variant
• Choose objectives (must have ecommerce enabled in GA to choose revenue and transactions)
• Click start!