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Sign In With Apple, Google Optimize on Shopify - TRIBETALK EP 9

Last Updated April 27, 2021

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting with two of our Growth Specialist, Joe Pennebaker and Jeremy Sniezko.


Apple’s Attempt To Takeover The Ad Industry



Apple is rolling out a new feature in their iOS 13 - called “Sign in With Apple.” This is going to allow iOS users to quickly create accounts and sign into new apps.

Many apps today offer “sign in with Google” or “sign in with Facebook” features already, but with Apple’s new sign in feature, the user’s identity will be anonymized and information like their names and email addresses won’t be passed on to the app developer. Also, unlike Facebook and Google sign ins, which are optional features, Apple will force all developers to use “Sign in With Apple.”

For consumers, this could be great - Apple promises they’ll get less spam and have more privacy over their data. For app developers who want to build an owned audience of users, it’s not such good news - they’ll have less options for getting email addresses, segmenting and creating lookalike audiences to target. 

Of course, Apple could come out to be the big winner in all this because as they potentially weaken the efficacy of the other platforms, more advertisers may decide to advertise with Apple Ads.

Let’s see what happens and if users take the bait! 


How to setup Google Optimize on Shopify

Customize your Shopify site for each user visit. Optimize allows you to run tests to make sure your site gives the best experience for each customer. You can test layouts, text, colors, links, etc. through a/b, multivariate, or redirect tests. These small changes can provide huge insights on your customer’s behavior and increase conversion rates. 


Here’s an easy step by step walkthrough of how to set this up. 



Create Optimize Account

  • Click Create Account
  • Enter account details


Create Optimize Tag

  • Click Add a new tag
  • In Tab Configuration, select Google Optimize
  • Enter your container ID from Optimize
  • In GA Settings, click Select Settings Variable and click New Variable
  • Enter Tracking ID
  • Click More Settings
  • Click Fields to Set
  • Click Add Field
  • Select allowLinker
  • Value is true
  • Save!
  • Click Submit


In Optimize

  • Click Create Experience
  • Link your Google Analytics Account
  • Verify Optimize snippet installation
  • Build variant
  • Choose objectives (must have ecommerce enabled in GA to choose revenue and transactions)
  • Click start!

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

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Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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Media and Marketing Coordinator at Altis

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No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

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The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

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We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

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