Facebook is rolling out multiple new features for eCommerce businesses going into the holiday season and we’re unpacking (or unwrapping 🎁) them in this week’s TribeTalk.
Do the holidays make you feel like this:
Or like this:
If you’re 100% option one...phew, can we get some of those powerful positive vibes?
If you’re more option two, we have some news from Facebook that might move you to more of an option one situation.
New features are rolling out just in time for the holidays. Let’s check them out. 🔎
Ads with product tags will make it easier for your customers to discover new products and shop your store, with the added benefit of driving traffic to product detail pages on Instagram.
Instagram tested product tags for organic Shopping posts for over a year, but this roll out allows marketers to create ads with product tags within Ads Manager. These product tags are available for photos, videos, and carousels.
Facebook is testing discount features for shops in the US, that will allow eCommerce brands to put individual products on sale, create automatically applied offers, or allow customers to apply discount codes.
Shopping engagement custom audiences - These are segments of shoppers who have taken certain actions (such as interacting with a product tag) that can be re-engaged by any type of ad.
Shopping lookalike audiences - These are audiences with similar interests to your existing shoppers.
From October 30 - November 27, 2020, Facebook will make every Friday #BuyBlackFriday to help boost Black-owned businesses based in the US.
Facebook is also offering additional help and support to small businesses getting holiday ready through its Season of Support portal, which houses downloadable resources, lessons, video modules, and chat support.
What do you think of these new features from Facebook? Will you be utilizing any of the new roll-outs as you prepare for the holiday season?
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.
Founder of Xylem Woodworks
Founder of Fusion Belts
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Co-founder, Qeepsake
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Cofounder, Trust & Will
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Media and Marketing Coordinator at Altis
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