Understanding the California Consumer Privacy Act (CCPA) - TribeTalk EP 48

Last Updated April 27, 2021


What is CCPA?

CCPA is the State of California’s attempt to replicate the EU’s General Data Protection Regulation (GDPR) adopted in 2016.

Essentially, this new privacy act is focused on protecting the consumer data of California residents from being sold. Unlike GDPR, CCPA is an entirely opt-in offering for California residents. 

What businesses does CCPA apply to?

According to the CA attorney general’s website, the CCPA applies to business that meet any of the following three criteria:

  • Have a gross annual revenue of over $25 million;
  • Buy, receive, or sell the personal information of 50,000 or more California residents, households, or devices; or
  • Derive 50% or more of their annual revenue from selling California residents’ personal information.

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Has My Business Been Affected?

In July, Facebook implemented a Limited Data Use feature and applied it to all businesses using Facebook for Business through the end of the month. This feature automatically opted all California residents out of the platform’s data tracking system. For businesses, this resulted in a massive decline in accurate tracking for the month. 

Now that the July transition period is complete, businesses have the option to control the Limited Data Use parameters on their own. 

Big Announcement From Buy on Google

Google has made some big changes to help retailers impacted by COVID. Their most recent development is big news for sellers (and an attempted market share grab from Amazon). The Buy on Google checkout feature now comes commission-free!

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Historically, sellers could display their products on Google Shopping listings but would have to pay a commission fee on each sale. Now that the commission is being waived, sellers can reach the buyers they’re looking for without incurring that additional cost. 

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