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Facebook's Video Poll Ads - TribeTalk EP 24

Last Updated April 27, 2021

Check out this TribeTalk from our Marketing Specialist, Kathryn Betancourt chatting with one of our Growth Specialist, Melanie D'Angelo. 

 

Video Poll Ads

With inspiration from polls in Stories, Facebook recently came out with Video Poll Ads. They have been making quite a splash with increasing brand awareness and boosting engagement compared to regular video ads. Check out the example of poll ads below. 

Facebook-Video-Poll-Ads-800x450

Multiple Text Options 

Exciting news...you no longer have to duplicate ads to test ad copy! Facebook now has the option to place multiple versions of ad copy in one ad. You can add up to 5 different variations for your primary text, headlines, and descriptions. Just make sure that all combinations work together and don’t contradict each other. 

Here’s some examples that Facebook gives. 

Include pricing information that could prompt people to act.

Option 1: All-inclusive services available at low prices! Option 2: All-inclusive services available for just $19.99!

Add data to show your business value.

Option 1: Save money by calling us! Option 2: 80% of new customers save money by calling us!

Incorporate a quote from a review or testimonial.

Option 1: Our customers call our pizza the best pizza in Seattle. Option 2: “Literally the best pizza in Seattle.” —Recent customer

Ask a question to capture your audience’s attention.

Option 1: Get a set of dumbbells for free! Option 2: Want a free set of dumbbells?

Encourage people to experience your product or service.

Option 1: The whole family will enjoy this activity. Option 2: Keep the whole family entertained.

Here’s a picture of the multiple text options below. 

facebook-ads-multiple-text-options-700@2x

New Reporting Features

To make advertisers’ lives easier, Facebook also just came up with new reporting features. The new features can be found in the Ads Manager Dashboard under Ads Reporting.

One of the updates is Cross-Account Reporting, which Facebook says will serve as a one-stop-shop for clear, concise report on your business’ performance. This will save time and effort that you may have been using to build these reports manually. 

cross-account

The other new feature is the custom metrics tool which will allow you to build reports based on the metrics that best align with your business goals.  See the example below. 

custom metrics

 

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TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

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