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Integrating Shopify and Facebook is as Easy as 1, 2, 3

Last Updated April 27, 2021

Facebook is a powerful platform to boost traffic and sales for your brand. If you use Shopify for your eCommerce business, the Shopify-Facebook integration is a must have.

By connecting your Shopify store to the Facebook Business Manager, your business can thrive with tools for garnering fresh leads and nurturing conversions. By integrating, you’re setting up your store to operate through one strong eCommerce marketing system that eliminates gaps

Benefits of Shopify Marketing on Facebook

By managing your business from Shopify, you can track your campaign and draft your ad without having to navigate away from your Shopify account. 

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With the power to control everything from one place, not only are your social media advertising actions more consistent but Shopify helps you choose customers on Facebook that are most likely to engage with your content and buy the product or service that you're dealing with. 

On top of this, at the end of every campaign, you get insightful analytics through the Facebook Pixel that can drive your marketing strategy and help you determine when to activate your remarketing tactics.

Setting Up Shopify Facebook Ads

If you’re tired of jumping around between tabs to check on your ad campaigns, you’re in luck! You can actually create your Facebook ads and track metrics without ever leaving Shopify’s platform.

Before you’re able to make an ad campaign for Facebook through Shopify, you’ll need to follow a few quick steps to get started. 

How to set up Shopify to create Facebook ads in 3 easy steps:

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  1. Set up your Facebook channel.
  2. Connect your Facebook and/or Instagram account to your Shopify store through the Accounts page. Make sure you also have all accounts connected to your Business Manager, too.
  3. You’re ready to start creating your next great ads on Shopify!

Remarketing through Facebook

The Facebook Pixel is an algorithm that uses advanced matching to monitor behaviors such as navigation, browsing, and clicks of your customers throughout the store.

This data helps you improve your custom audiences for campaigns so that you can better match product ads to the relevant leads on Facebook. 

Image representing a Facebook Pixel

Facebook’s Pixel will provide you with valuable customer information to help boost conversions.

A Look Ahead

With Facebook Shops in the works, customer experience will only become more convenient and relevant so that businesses can better convert leads. Through the new feature, customers will be able to purchase and browse your products without leaving Facebook. 

facebook shops screenshot

How are you using integrations to strengthen your marketing strategy?

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