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Grow your Shopify store with better retargeting. Unlock highly profitable audiences in just a few clicks for FREE.
Just because you add a customer to a custom audience doesn’t mean that Facebook will be able to find them on their platform as a user.
So if you upload 1,000 contacts to a custom audience, Facebook may only match 50% of them (or 500 total).
Another benefit of using SyncTap is that our match rate on those audiences is comparatively much higher. This is because we’re securely sending up to 15 different data points on every contact back to Facebook to make their job of matching easier.
While sending over an email or phone number is usually the best way to match a user in a custom audience, Facebook can also leverage data points like city, state, zip code, etc. to increase match rate.
We wanted to make SyncTap available for everyone regardless of budget, especially while everyone adjusts to these changes.
We’re still offering a “forever free” plan which allows you to build and sync up to three audiences with SyncTap. While more advanced marketers running stores with higher sales volume will benefit from introducing more than three audiences, this is a great starting point for anyone who wants some insurance for their audience targeting!