EmberTribe Behind-The-Scenes: TribeTalk

This week we’re giving you a little peek behind the curtain of EmberTribe’s award-winning 🏆 (in our minds, at least) weekly discussions.

As an advertising and growth marketing agency, we get to try a lot of different strategies while working with our clients. We also practice what we preach for our own marketing purposes and use our agency as a sandbox for experimentation.

It’s a little meta. 

Each week, our marketing crew teams up with a fellow EmberTriber to discuss news in digital advertising, client success stories, and new notable trends to produce a new episode of TribeTalk for our adoring fans.

💊 Got the low-converting content blues? We've got a cure for that. →

Inside The TribeTalk Studio

TribeTalk was developed as a piece of an engagement strategy that would serve two purposes:

1. To create something that would showcase our team’s expertise.
2. To keep us top of mind with our contacts through weekly emails.

By creating TribeTalk videos, our team gets to share what they’ve learned through experimentation and testing on a variety of digital marketing channels. These videos are shared with current and potential clients through an email push and are posted on YouTube for all the world to see. 

Why use videos? 

The short answer is: we want to build trust with our viewers and listeners! By showing our faces and sharing knowledge in a conversational manner, we're hoping to connect with our audience on a deeper level.

Our client relationships are nothing without trust, and it’s important to build that trust into every aspect of what we do. It also reminds our contacts that we’re not just blog-producing robots. That’s right, dear reader, we’re real, human marketers.

Video can break up the monotony of text resources in your email inbox, too. It turns out a lot of people really like watching moving pictures! Who knew?

Here are some stats from Wyzowl about video content to get you thinking:

• 85% of businesses use video as a marketing tool.
• In 2019, 48% of first-time video marketers got started with video because they found it easier to convince others in the business of its value.
• 87% of video marketers say video has increased traffic to their website.
• 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

It’s simply an added bonus that you get to see our faces each week. 

Are you using content marketing to build relationships of trust?

Content can be smart ✅, useful ✅, search engine optimized ✅, but are your readers and viewers engaging with it? Do they trust you enough to make that jump from casual viewer to contact/lead/client? 

Creating content for humans is the key. How are you fostering relationships of trust with your target audience through content? We’d love to hear your thoughts in the comments below. 👇