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EmberTribe Behind-The-Scenes: TribeTalk

Amber Rhodes
Last Updated April 27, 2021

This week we’re giving you a little peek behind the curtain of EmberTribe’s award-winning 🏆 (in our minds, at least) weekly discussions.

As an advertising and growth marketing agency, we get to try a lot of different strategies while working with our clients. We also practice what we preach for our own marketing purposes and use our agency as a sandbox for experimentation.

Carl Sagan Cosmos

It’s a little meta. 

Each week, our marketing crew teams up with a fellow EmberTriber to discuss news in digital advertising, client success stories, and new notable trends to produce a new episode of TribeTalk for our adoring fans.

💊 Got the low-converting content blues? We've got a cure for that. 

Inside The TribeTalk Studio

TribeTalk was developed as a piece of an engagement strategy that would serve two purposes:

  1. To create something that would showcase our team’s expertise.
  2. To keep us top of mind with our contacts through weekly emails.

By creating TribeTalk videos, our team gets to share what they’ve learned through experimentation and testing on a variety of digital marketing channels. These videos are shared with current and potential clients through an email push and are posted on YouTube for all the world to see. 

Why use videos? 

The short answer is: we want to build trust with our viewers and listeners! By showing our faces and sharing knowledge in a conversational manner, we're hoping to connect with our audience on a deeper level.

Our client relationships are nothing without trust, and it’s important to build that trust into every aspect of what we do. It also reminds our contacts that we’re not just blog-producing robots. That’s right, dear reader, we’re real, human marketers.


Video can break up the monotony of text resources in your email inbox, too. It turns out a lot of people really like watching moving pictures! Who knew?

Here are some stats from Wyzowl about video content to get you thinking:

  • 85% of businesses use video as a marketing tool.
  • In 2019, 48% of first-time video marketers got started with video because they found it easier to convince others in the business of its value.
  • 87% of video marketers say video has increased traffic to their website.
  • 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

It’s simply an added bonus that you get to see our faces each week. 

Are you using content marketing to build relationships of trust?

Content can be smart ✅, useful ✅, search engine optimized ✅, but are your readers and viewers engaging with it? Do they trust you enough to make that jump from casual viewer to contact/lead/client? 

Creating content for humans is the key. How are you fostering relationships of trust with your target audience through content? We’d love to hear your thoughts in the comments below. 👇

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

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