Are You Eligible For a Small Business TikTok Ad Credit?

Last Updated July 12, 2021

TikTok has been in the news a lot this year. From spurring global video trends to TikTok for business to getting called out by the executive branch, there’s no doubt that you’ve seen a headline or two about this social media platform. So for as much as TikTok has gotten attention, what might you have missed?

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In July, TikTok launched its self-serve ads manager and pledged to donate up to $100 million in ad credits to small and medium-sized businesses (SMB). Eligible SMBs can apply for a one-time $300 ad credit and TikTok has promised to match any additional spending dollar-for-dollar up to $2000 through the end of 2020. That’s kind of a big deal for SMBs and TikTok as they lobby for ad spend dollars dominated by Facebook.

📸 Create awesome TikTok ads with this step-by-guide

Have you dabbled with TikTok for organic traffic, or are you curious about reaching new audiences with paid social media? Now might be the time to give it a try with a low-cost risk. 

To be eligible for TikTok’s ad credit, your SMB should fit these criteria:

  • Be able to provide proper documentation such as business ID, name of business, phone number, and company representative.
  • Gain approval via the account review process.
  • Pass the business verification process to get verified status.
  • Attach a valid credit card.
  • Don’t engage in shady practices and stay compliant with TikTok advertising standards.

SMBs not already verified by TikTok should expect the process to take about 1-3 business days. For more detailed information about the TikTok ad credit, check out TikTok’s Back to Business FAQs.

📸 Instagram's answer to TikTok: the rivalry gets real with Reels. →

If you’ve already taken advantage of the SMB TikTok ad credit for your social media advertising, we’d love to hear about your experience in the comments! 

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If you're ready to start trying TikTok ads for your business, book a discovery call to see how EmberTribe can help!

Jump on a call with one of our growth experts. We'll talk about your goals and create a strategy to get results. 


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