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Instagram Is Moving in on Its Competition - TribeTalk EP 47

Amber Rhodes
Last Updated April 27, 2021

Meet EmberTriber Molly and catch up on the latest from Instagram including the roll out of Instagram Reels and IGTV ads.

The 411 on Instagram Reels:

  • This launch signifies IG’s grab for the TikTok market, especially in light of a possible US TikTok ban.
  • Reels has already launched in India.
  • This feature will live inside Instagram Stories and encourage users to stay within the app.
  • User will be able to create 15-second videos with basic editing tools in-app/
  • Look out for the Reels features in early August.

IGTV Ads are coming. Here’s what we know so far:

  • IGTV usage has risen steadily since the feature was first released in 2018.


  • Instagram has decided to monetize IGTV with the addition of an IGTV ads feature.
  • With IGTV ads, Instagram hopes to attract more A-list content creators and make a play for Youtube audiences and ad space.
  • The ad partner program for IGTV is expected to look like Facebook Watch with ads showing mid-roll in 3 minute+ length videos.
  • Before creators can qualify for IGTV ads, they will be vetted by Instagram.
  • Marketers will get a chance to serve curated ads through influencer content in a new, engaging way.

We’re excited to see what comes from the rollouts of both Reels and IGTV ads. Who’s ready to diversify their social media advertising portfolios? 🙋

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

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The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

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