Instagram Is Moving in on Its Competition - TribeTalk EP 47

Meet EmberTriber Molly and catch up on the latest from Instagram including the roll out of Instagram Reels and IGTV ads.

The 411 on Instagram Reels:

• This launch signifies IG’s grab for the TikTok market, especially in light of a possible US TikTok ban.
• Reels has already launched in India.
• This feature will live inside Instagram Stories and encourage users to stay within the app.
• User will be able to create 15-second videos with basic editing tools in-app/
• Look out for the Reels features in early August.

IGTV Ads are coming. Here’s what we know so far:

• IGTV usage has risen steadily since the feature was first released in 2018.

• Instagram has decided to monetize IGTV with the addition of an IGTV ads feature.
• With IGTV ads, Instagram hopes to attract more A-list content creators and make a play for Youtube audiences and ad space.
• The ad partner program for IGTV is expected to look like Facebook Watch with ads showing mid-roll in 3 minute+ length videos.
• Before creators can qualify for IGTV ads, they will be vetted by Instagram.
• Marketers will get a chance to serve curated ads through influencer content in a new, engaging way.

We’re excited to see what comes from the rollouts of both Reels and IGTV ads. Who’s ready to diversify their social media advertising portfolios? 🙋