When done well, video content is engaging and highly informative. You can captivate an audience and convey a lot of information through imagery, text and sound.
And, video isn’t just reserved for platforms like YouTube. Facebook earned the highest percentage of digital video ad spend in 2017. LinkedIn, Instagram and Pinterest are all leaning hard on it, too. Can you remember a time before TikTok copycat features cropped up on every social platform? We can, and it wasn't too long ago.
Video is a popular content format for social media and one of the fastest-growing trends for digital marketers.
In fact, users have increased their video-watching habits at an incredible rate because of the pandemic. Video marketing has become even more necessary for brands to embrace as users turn towards online purchasing solutions over in-person. But oftentimes, this opportunity is contrasted by the reality of slashed marketing budgets and reduced strategies due to lost revenue in 2020.