How is the marketer’s role changing? What high-level trends are going to impact digital marketing in the next year? How can we tackle best practices to get the best data?
How do you solve a problem like Maria?
You know, important stuff.
And as purveyors of all things digital marketing, that means also keeping a finger on the pulse of new and emerging trends in marketing making waves, large or small. We invite you to take a step back from the day-to-day grind of paid traffic, SEO, email marketing, and all those other necessary pieces of a modern marketing mix and join us on our journey to explore the future of marketing.
Marketers always want to know what the next big thing is so they can capitalize on it. Or as they (and “we” if we’re being honest) like to say, so we can “leverage” it and then “optimize” it.
I love that journey for us.
But, what is the context in which the “big new thing” is emerging? How can we better understand the shifts in consumer behaviors and the needs of the customer journey and connect that back to smart growth marketing?
See, these are the kinds of musings we’ll be exploring in this blog series, “Great Scott! The Future of Marketing is...” (named so in honor of Back to the Future, of course).
We will be asking and answering questions about marketing trends—from emerging technologies to changing views about the role and purpose of marketing—to better understand the evolution of our role as digital marketers.
Keep up with this series by subscribing to our blog below 👇