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4 Simple But Important Lessons for Small Business Marketing

Amber Rhodes
Last Updated April 26, 2021

This post is for all you bright light bulbs out there who sometimes need a little extra light shed on marketing concepts. 

You’re on this page because, like us, you want to know how you can improve your marketing game. You’re here, so we already know you’re smart 😉. But maybe you just want to give all the jargon and lingo a break for a bit and soak in some nice, simple knowledge.

If you’ve seen the movie Ratatouille, you’ll remember the motto of fictional chef and restaurateur, Gusteau: “Anyone can cook.”


Well, this is how we feel about digital marketing. Anyone can do it, and they can do it well. It’s about learning how to make informed decisions and creating results-driven strategies. But as with most things, this is easier said than done. 

We wanted to try out a new way of reaching you good people. How about approaching big concepts in relatable ways? When I don’t understand something, I’ll often ask someone to “explain it to me like I’m 5.” That lets them know that I want to understand, but something isn’t clicking because of the jargon being used or the delivery style.

When someone can explain a concept without making you feel like you’re 5, that can make all the difference. Here are some common big picture questions we translated into fun-to-read picture books for a smartypants like you.

What is a unique value proposition and how can I figure out mine?

_UVP and Me A4

You will learn:

  • What makes a UVP the bee's knees
  • The key components of a good UVP
  • 3 steps to improving brand messaging by creating a UVP that shines
How do I leverage tools to reduce abandoned cart rates and improve conversions?


Copy of Abandoned Carts

You will learn:

  • Why abandoned carts are the pits
  • Common causes for cart abandonment
  • Ways to reduce cart abandonment and increase completed purchases

Can I use emails to improve customer retention?

A4 Giving ThanksYou will learn:

  • An easy way to build a relationship with customers
  • Why email marketing is for eCommerce what a good sales associate is for a brick-and-mortar
  • 4 ways "thank you" emails can help boost your sales
How do I decide which social media platforms to use?

The 5 Ws of Social Media

You will learn:

  • How to ask critical questions before getting started with your social media marketing plan.
  • Strategies for narrowing down your approach to using social platforms.

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

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