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A number of factors come into play when it comes to effective B2B marketing. You find yourself reviewing a budget, outlining your ideal demographic, and imagining the best possible buyer’s journey to convert sales.
Whatever your plan, the constant goal remains the same: generate leads. Don’t we all want that sweet feeling of connecting with an individual who is actually interested in our product? And when a customer makes a purchase, you just know the right cogs are in motion.
But generating leads takes a certain amount of experimentation and expertise. First of all, you have to figure out where the leads actually are! When it comes to attracting qualified leads through inbound marketing, you might be wondering where to find the right decision makers. Facebook? Instagram? LinkedIn?
Ah, LinkedIn. Let’s talk about that.
Sure, your first thought may be but I’m not looking to sell to my professional network. That’s fair, but let’s think outside the box!
LinkedIn is so much more than just Facebook for professionals—it’s a social network that connects businesses and professionals organically. In 2019 LinkedIn was ranked number one as the most trusted social media platform among users, giving your business built in credibility.
LinkedIn is one of the easiest places to score qualified leads. Instead of throwing a net out to the sea of users on, say, Facebook without knowing how many of them are actually decision makers, through LinkedIn Marketing Solutions you can narrow your audience based on job position. For instance, you can customize your LinkedIn Matched Audiences by job position, job title, and the line of work.
As a B2B marketer, LinkedIn is a good place to find a concentration of decision-makers and managers. According to Statista, LinkedIn is the second most popular social media platform for B2B marketers. Instead of reaching 99 sales development representatives and 1 manager receiving your ad on Instagram, with LinkedIn you can target the 1 manager.
Now that’s a big deal for B2B businesses that rely on lead generation, especially those businesses with smaller sales teams!
With LinkedIn, B2B advertisers can narrow a target audience to the people that matter, saving you time, effort, and investment. Don’t you want to know you’re putting your content in the line of sight of the right people?
A good campaign strategy eliminates unqualified leads and gives your business visibility. The LinkedIn Marketing Solutions ad manager is brilliant for eliminating unqualified leads with a myriad of strategic solutions and options that can strengthen your promotional campaign.
LinkedIn lead generation features to consider if you’re a B2B marketer:
Have you considered running paid social on LinkedIn for your B2B company? It might be about time you gave it a try!