Schedule a call
1.01-1x1px-Embertribe-(Client-Services)-AK-148968-preview
BOOK DISCOVERY CALL

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Why LinkedIn Company Pages Are A Good (Free) Investment

Last Updated April 27, 2021

When it comes to making your business visible across different social media platforms, making a profile on LinkedIn may not even cross your mind. What’s the point? Are people even going to interact with your brand on there? You might think LinkedIn is boring and only good for uploading your resume. 

Except it’s not.

LinkedIn is fast becoming the most trusted social platform online. On top of this, more than half of the digital users follow and trust an account’s social activity over ads alone. That lets us know that brands that build a social media presence are more trusted by consumers—and a business using LinkedIn has the added advantage of building a presence on a trusted platform

You get the point. LinkedIn should definitely make the roster for your digital marketing strategy. 

A LinkedIn Company Page Deserves the Same Attention as LinkedIn Ads

If you're already using LinkedIn ads via LinkedIn Marketing Solutions, you should round out your strategy with a LinkedIn company page. For one thing, it’s totally free.

Hey Arnold gif

If that’s not enough reason, here are some advantages of creating a LinkedIn page:

  • With a company page, your business can share multiple aspects of your brand through LinkedIn Showcase pages. 
  • You can post job opportunities in your organization. This is where potential candidates can see what it’s like working for your company and another way to connect with LinkedIn audiences.
  • As a B2B marketer, you get to connect to thousands of business owners, managers, and decision-makers and engage with them organically by sharing content and updates.
  • There are tons of resources to use your LinkedIn page to engage with your target audience, such as community hashtags, blog posts, and an “invite to follow” feature. 

👉 Curious about using LinkedIn for B2B lead generation? 

What are You Waiting For?

A comprehensive LinkedIn Company page increases your chances of visibility thanks to the platform’s algorithm. 

To get started, you just need your company logo and a concise, captivating company overview. LinkedIn gives users control over customizing a call-to-action button and voila! You’re ready to go. 

giphy

When engaging with your audience, you don't have to hunt down the hippest, most in-the-know millennial in your office (phew!). You can utilize hashtags to reach more users, plus LinkedIn helps you discover what your target audience is currently interested in through a list of trending themes. 

Pro tip: You can use this information to plan articles and conceptualize your next campaign. 

Will They Notice Me?

Now might be thinking “sounds easy enough, wouldn’t every competitor do the same thing?” How do you get an edge and stand out on a new platform?

It’s simple. Create content that stands out.

Let’s look at what some of the Best LinkedIn Pages of 2019 did that made LinkedIn audiences take notice.

  • Shared short video clips with subtitles that keep viewers watching through to the end (without having to turn on sound).
  • Shared unique resources such as original research and post relevant quotes and snippets from the longer content.
  • Highlighted company culture and values to build trust with job seekers and potential clients. 

linkedin page sc

At the end of the day, how you choose to build your LinkedIn Page and create content will be dependent on your target audience. 

The moral of this story is: if you’re in the process of building a social media presence for your business, you should seriously consider adding a LinkedIn Page to your portfolio. 

Ready to scale your profits sustainably?

LET'S TALK
TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on b2b

You May Also Like

These Stories on b2b