Meet EmberTriber Molly and catch up on the latest from Instagram including the roll out of Instagram Reels and IGTV ads.
The 411 on Instagram Reels:
- This launch signifies IG’s grab for the TikTok market, especially in light of a possible US TikTok ban.
- Reels has already launched in India.
- This feature will live inside Instagram Stories and encourage users to stay within the app.
- User will be able to create 15-second videos with basic editing tools in-app/
- Look out for the Reels features in early August.
IGTV Ads are coming. Here’s what we know so far:
- IGTV usage has risen steadily since the feature was first released in 2018.
- Instagram has decided to monetize IGTV with the addition of an IGTV ads feature.
- With IGTV ads, Instagram hopes to attract more A-list content creators and make a play for Youtube audiences and ad space.
- The ad partner program for IGTV is expected to look like Facebook Watch with ads showing mid-roll in 3 minute+ length videos.
- Before creators can qualify for IGTV ads, they will be vetted by Instagram.
- Marketers will get a chance to serve curated ads through influencer content in a new, engaging way.
We’re excited to see what comes from the rollouts of both Reels and IGTV ads. Who’s ready to diversify their social media advertising portfolios? 🙋