Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Great Scott! The Future of Marketing is…Customer Experience

Last Updated April 26, 2021

⏱️ This post is part of a blog series, “Great Scott! The Future of Marketing is...” that will answer questions about marketing trends from emerging technologies to changing views about the role and purpose of marketing.

CX Sells

Thanks to the digital advancements of the last three decades, today’s consumers have more choices than Netflix has TV shows. In the first post in this series, “The Four Ps to the Four E’s: Time to Remix the Traditional Marketing Mix,” we talked about the transition from the Four Ps (Product, Price, Place, and Promotion) to the Four E’s (Experience, Exchange, Every place, and Evangelism). 

The primary factors driving this shift? Endless options and 24/7 access mean the customer is king, and they have more power than ever before. 

CX and the Bottom Line

Often referred to as CX, Customer Experience is concerned with every experience the consumer has with the brand. From the research phase to point of purchase and beyond, Customer Experience considers the entire customer journey and strives to create consistent, positive interactions with the brand. 

CX used to be a person within the business who looked for and solved problems. Today, it’s likely a team of people who find sustainable solutions, propose structural changes, and track customer responses.

The Customer Experience field is rapidly growing, and with good reason. Seven in 10 Americans say they’re willing to spend more money to do business with a company that offers exceptional service, and brands with superior customer experience report bringing in 5.7 times more revenue

Chris Farley gif

When it comes to embracing a CX mindset, marketers have room for improvement. While 80% of customers say the experience a company provides is as important as its products and services, only 52% of marketers adapt their strategies based on customer interactions and feedback. 

Here are some key ways marketers can align their efforts to reap the benefits of successful CX. 👇

Marketers must begin by honing their listening skills. 

Listening gif

Never have there been so many avenues for consumers to talk back to brands, and never has the conversation been so public. Marketers must embrace this opportunity and respond with meaningful action that exceeds customer expectations. They’ll be rewarded if they do, and doubly punished if they don’t.

Happy customers tell an average of nine people about a positive experience with a brand, while unhappy customers share a negative experience with an average of 16 people. 

When it comes to successful CX, consistency is key. 

All interactions should reinforce a unified message, mission, and voice. Consumers expect the transition from marketing to sales to service to be seamless. Close to 70% of U.S. consumers report shopping more with brands that offer consistent experiences in store and online.

Consistent CX builds loyalty, and loyal customers are five times more likely to purchase again and four times more likely to refer a friend to the company. 

Dwight Schrute gif

In today’s new digital landscape, marketers must ensure customers receive the right message, at the right time, on the right platform—in a way that consistently keeps the promises made by the brand. Organizations that keep their promises keep their customers.

If marketers nurture the customer journey and acknowledge human experience as the number one priority driving business, CX stands to improve both their lives and the bottom line. 

Moral of the story gif

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Digital Marketing