After spending millions on paid advertising channels, we’ve perfected our secret process for converting traffic into sales. Spoiler alert: it’s not a secret (gotcha!).
We have deep expertise across a variety of advertising platforms and want to share our knowledge with you. This is our tribe’s collective brain dump of insights on paid search, display, and PPC channels. You can use this guide to determine if a specific channel is a good pick for your advertising needs. Check it out 👇
It’s no secret that the nerds at EmberTribe love paid traffic. It’s our main squeeze, our reason for being. If EmberTribe were a car, paid traffic would be our engine. Who says poetry is dead? 😍
But seriously, we love paid traffic because it works. Using paid traffic at the outset of your marketing plan gives you:
We like to call running paid traffic a “rent-to-own” approach. You’re investing money and time in getting your growth system set up (kind of like sweat equity, right?) and getting the information you need to make informed decisions.
So here’s some helpful information about some of the top display, search, and PPC advertising channels to help you make those informed decisions. We’ll cover what each platform provides, where it falls in the sales funnel, pricing, restrictions, and specific strategies for each channel.