Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Is Black Friday 2020 Canceled?

Amber Rhodes
Last Updated April 27, 2021

In The News in 2020: COVID alters holiday shopping expectations.

In a normal year, August might be a smidge too early to be worried about Black Friday. Unfortunately, 2020 is not a normal year, and Black Friday will not be business as usual. Big box stores are already making big plans for adapting to Black Friday sales in the time of COVID, which will inevitably affect the eCommerce market this holiday season.

Cher shopping in Clueless

Big Box Store Closures

Target joined Walmart in a recent decision to stay closed on Thanksgiving this year. This marks a huge shift from the past few years where these stores opened up on Thanksgiving for early Black Friday shoppers looking for deals.

Retailers are having to face the stark reality that huge deals bring big crowds, and this year just isn’t the right time for big crowds to gather safely.

UHF Spatula City

Planning for holiday shopping in the midst of a pandemic is no easy task, and we should expect that shopping around Thanksgiving this year will be way different from past years. 

Macy’s CEO, Jeff Gennette, even predicts that there will be a longer holiday shopping season, starting after Halloween. 

What To Expect This Black Friday 2020 Shopping Season

Though stores are still scrambling to figure out how to have a successful shopping season despite a pandemic, there are a few trends that experts are anticipating will take off.

  • Curbside pick-up.
  • Pulling in influencer campaigns.
  • Boosts to social media advertising.
  • Bundle offers online.
  • Offering exclusive products.
  • Building a bigger digital presence for brick-and-mortar stores. 

How eCommerce Retailers Can Prepare

In a recent report from Google, the tech giant shared trends they anticipate for Black Friday and Cyber Monday 2020.

Last year 78% of US holiday shoppers used three or more channels to do their shopping, and over 50% of their purchases were made online. We should expect those numbers to grow in 2020 with retail shopping becoming more limited due to crowd size and health concerns.

That means that there will be increased competition crowding advertising channels with digital deals. With brick and mortar stores predicted to start driving holiday shopping earlier than ever, this means DTC eCommerce shops should start ramping up their Black Friday plan as soon as possible.

Clip from Airplane!

eCommerce Stores should start thinking about:

  • Utilizing marketing channels that have been trending up for them.
  • Ramping up their customer experience processes to handle an influx of customers.
  • Optimizing your website for the best user experience. 
  • Testing audiences for a holiday paid ad strategy.

Stay tuned for more tips from EmberTribe to prepare for Black Friday and Cyber Monday 2020.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Ecommerce

You May Also Like

These Stories on Ecommerce