📖 This post is part of ablog series overview of The Digital Marketer's Almanac 2021, an essential guide for every marketing professional. We will cover critical topics from this resource to help SaaS, eCommerce, and Lead Generation marketers think strategically about the year ahead.
2020 was the year that even Nostradamus couldn't predict. While many great solutions were manifested, a lot of common habits became obsolete as well. Over all, this resulted in serious digital marketing strategic shifts. Check out some of the disruptive trends we saw in the digital community.
eCommerce Marketing Meets Exponential Growth
Where 2020 was apocalyptic for many across the globe, it was also the catalyst that paved the way for more than a few innovations in the digital landscape.
And no, we do not mean the unending zoom meetings and learning not to constantly stare at your image in the virtual call.
With more and more people reluctant to go into public and crowded places or willing to buy shelf items potentially handled by others before them, eCommerce seemed like a godsend. With higher demand (and many, many issues with fulfillment and shipping), many eCommerce brands found themselves pivoting quickly to adjust messaging that would fit the times.
For many, this meant very detailed personalization...from emails to paid ads that catch your eye specifically. With more and more marketers personalizing their eCommerce campaigns to remarket items, many brands and agencies had to take a crash course in turning leads into conversions.
This year, in the US alone, the number of adults who ditched desktop browsing for mobile doubled. This has definitely a lot to do with tech advancement of mobile devices, including major improvements to navigability for consumers on mobile.
This affects everything, from how marketers design a campaign to appeal to audiences hooked to a mobile screen, to determining how much you should redirect your conventional ad spend to mobile ad spend.
Despite What You Might Think, It's Not All About TikTok
According to Comscore, as of September these are the platforms with the most active mobile users in the United States since September 2020: Youtube has 72.8% reach among mobile users while Facebook has 72% reach.
These two behemoths are followed by Gmail, Google Maps, Messenger, Amazon Mobile, Google Play, and Instagram.
With this information, digital marketers are in a better position to confidently plan their expenditure and effort to the right platforms in order to connect with their target demographic--who are trending toward mobile.
There’s more where that came from. We present to you the one good thing to come out of 2020 (😉): The Digital Marketers’ Almanac 2021.
Grab your copy below 👇
Whether you’re an eCommerce marketing novice, drafting your very first cross channel marketing campaign, or a total digital marketing pro, you’ll find critical information about new strategies and trends for 2021.
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