Transcript
Every Facebook advertiser should be able to see how the work they've done in the ad account is impacting results. It's hard to keep track of all the changes that can be made to a Facebook ad account, and how they're affecting your results. So we built EmberInsights to quickly address those questions so that you can spend less time digging for answers and more time taking action. Best of all, we made the tool absolutely free to start using. So let me show you around real quick, and then you can try it out with your own ad account.
First up, we have a basic dashboard showcasing a handful of key performance indicators. At first glance, this doesn't seem like much. But if you've ever been frustrated trying to add up conversions across different campaigns in the ad manager with different attribution windows, you'll definitely appreciate this.
Next, you'll see this trend chart view. And this is where you can compare the performance of any two metrics side-by-side for a given date range. You want to see if changes in CPM or rising competition could be impacting your profitability? It's just two clicks away.