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Ugly Ads That Produce Results- TribeTalk EP 35

Last Updated June 9, 2021

 

Some of our best-performing ads aren't visually impressive, so don't get too hung up on animation or polish, trust the data.

Running "ugly" ads (aka real, lo-fi, less polished) could seem counterintuitive, but if done right, it can help to bring in new customers at a low cost, help convert retargeting audiences, and bring in more traffic to your site.

Consumers trust brands that feel attainable, authentic or aren't big $$$ brands. Ads that are too polished blend in with large companies and often don't attract consumers. Think about the sort of images that you see naturally occurring from other users on your Facebook and Instagram feeds - that is what we’re going for.

If your brand is new, cottage/boutique size, organic, all-natural, "made by moms", etc. then running less-polished" ads could be for you!

Using assets like UGC won't be pixel-perfect but do prove to be very popular and ads consumers trust. 

Here are some examples of ads that are producing our best results right now:  

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Ideas to test "ugly" ads:

  1. Encourage your customers to share photos using your products.
  2. Use Canva to easily add minimal treatments to those simple product photos to make your ad stand out. 
    1. Add a headline or animations
    2. Add borders, frames, etc.
    3. Try some fun new fonts
  3. Instead of putting together a highly produced photo shoot, consider running an influencer campaign to get UGC and third-party social proof.

Less production time helps you be faster to respond to trends, news, events, new stock, inventory issues, sales etc.

Flashy, polished ads don’t always mean great performance. So test out an “ugly” ad and see if it outperforms. You just might surprise yourself! 

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TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

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With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

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Seth Bunch

Founder of Xylem Woodworks

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

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