On EmberBites, we like wrapping up big marketing strategy in bite-sized videos that pack a punch. This latest installment coming in hot: A few surprisingly simple tools to do great audience research instead of wasting time and money on guesswork A/B testing finding the same information.
Real users rate software (and you can even check them out on LinkedIn so you know it's legit!).
Not-so-sneaky pro tip: This is a great way to see where your competition is failing your potential audience.
You can lift language from those reviews to insert into your ad copy, with tweaks, where you will literally be speaking your audience's language. It's a higher starting point than zero.
Non-software companies: Q&A websites such as Quora, Reddit, and more granular forums
In Quora, try searching for industry competitors and figuring out pain points for users.
Subreddits are excellent sources for debates du jour around your field. Behind every complaint is a campaign opportunity.
Twitter's search tool can turn up some valuable data as well, especially when searching within well-used hashtags in your field like #highered or #3Dprinting.
Once you've done your research, which can take just a few minutes, you can get wonky with your testing, and throw in something contrary just to test it -- but not before you've listened to what makes them tick.
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